Electrolux vision


The Electrolux vision is to be the best appliance company in the world as measured by customers, employees and shareholders.


Customers’ perception of Electrolux is based on the products the Group sells and the service it provides. The pace of innovation and the number of product launches have increased in recent years while the demands placed on products have become more rigorous. A new product is only launched if at least 70% of the consumers in a test group have expressed a preference for it above similar alternatives in the market.


One of the key tools for Electrolux for measuring employee satisfaction is the Employee Engagement Survey (EES), which gauges such factors as motivation and engagement among employees.


Through the combination of continuous growth, high profitability and a small but efficient capital base, Electrolux shareholders will receive a total return well above the cost of capital.

The objective is also to develop smarter, more accessible, resource-efficient solutions that meet people’s needs and improve their everyday lives, and which contribute to sustainable development for our planet. Respect for our global environment and basic human rights is a prerequisite for realizing the vision.

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Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users.

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