Electrolux in brief

Electrolux in brief

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.

Under esteemed brands including Electrolux, AEG,Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 countries every year. In 2014, Electrolux had sales of SEK 112 billion and about 60,000 employees.

Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.

Most sales in US and Brazil

Roughly 50% of sales are in the Americas, 30% in Europe (a shift from 50% five years ago) and 20% in other markets. Growth markets now represent 35% of the business and the goal is to increase this share significantly moving forward.

Kitchen represents two thirds

Electrolux is a leader in kitchen appliances including food preparation, storage and dishwashing. The Group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professionals. Many of the Michelin star restaurants in Europe are equipped with Electrolux professional products.

Strong brands

The Group reaches luxury, premium and mass markets with eight strategic brands:

  • Grand Cuisine
  • Electrolux
  • AEG
  • Zanussi
  • Eureka
  • Frigidaire
  • Molteni
  • Westinghouse

Financial overview 2014

  • Net sales 112 SEKb
  • Operating income 4,780 SEKm
  • EBIT margin 4.3%
  • Operating cash flow 6,631 SEKm

Electrolux in eight bullets

  • Global presence
  • Consumer insight
  • Design
  • Professional legacy
  • Scandinavian heritage
  • Wide product range
  • People & culture
  • Sustainability leadership
Read more within About Electrolux

Our vision is to be the best appliance company in the world as measured by customers, employees, and shareholders.

Read more