Electrolux in brief

Electrolux in brief

Based on extensive consumer insight to meet the real needs of consumers and professionals, Electrolux focuses on products and services that are thoughtfully designed.

Electrolux has been doing business since 1919. Today, the company is a global leader in home and professional appliances, selling more than 50 million products to customers in 150 markets every year. In 2013, Electrolux achieved sales of SEK 109 billion and had 61,000 employees. Its headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.

Most sales in US and Brazil

Roughly 50% of sales are in the Americas, 30% in Europe (a shift from 50% five years ago) and 20% in other markets. Less than 3% of sales are in Sweden. Growth markets now represent 35% of the business and the goal is to reach 50% in five years.

Kitchen represents two thirds

Electrolux is a leader in kitchen appliances including food preparation, storage and dishwashing. The Group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professionals. Many of the Michelin star restaurants in Europe are equipped with Electrolux appliances.

Strong brands

The Group reaches luxury, premium and mass markets with eight strategic brands:

  • Grand Cuisine
  • Electrolux
  • AEG
  • Zanussi
  • Eureka
  • Frigidaire
  • Molteni
  • Westinghouse

Financial overview 2013

  • Net sales 109 SEKb
  • Operating income 4,055 SEKm
  • EBIT margin 3.7%
  • Operating cash flow 1,809 SEKm

Electrolux in eight bullets

  • Global presence
  • Consumer insight
  • Design
  • Professional legacy
  • Scandinavian heritage
  • Wide product range
  • People & culture
  • Sustainability leadership
Read more within About Electrolux

Our vision is to be the best appliance company in the world as measured by customers, employees, and shareholders.

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