Electrolux brings The Cube to London

May 3, 2012

The Cube by Electrolux will open in London atop of London’s Royal Festival Hall from 1st June until 30th September 2012. The unique dining concept is a celebration of Electrolux professional expertise, bringing together some of the most pioneering and innovative chefs in the UK.

“The Cube by Electrolux, will offer guests a showcase of gastronomic excellence set against the backdrop of the River Thames and notable icons of London’s skyline,” say’s Olivia Kaye, Experiential Manager Electrolux. “Guests will have the opportunity to interact and learn from some of the best chefs working today. By sharing the professional shortcuts Electrolux has picked up through our presence in Europe’s Michelin Starred restaurants, we want to show people it doesn’t have to be difficult or expensive to create great experiences at home.”

Award Winning Chefs Supported by Electrolux

Double Michelin star chefs Sat Bains, Claude Bosi and Daniel Clifford will be joined by the winners of “Ramsay’s Best Restaurant 2010” and Michelin star holders Jonray and Peter Sanchez, as well as Scotland’s youngest recipient of a Michelin star, Tom Kitchin. All of the chefs, supported by Electrolux daily in their own restaurants, will use locally sourced ingredients to present set meals during their period of residency.

Unique architecture provides stunning views

A minimalist structure with warm interiors – created to represent the Scandinavian heritage of Electrolux – will provide guests with outstanding views. When guests first arrive the 140sqm space will be open for entertaining and great sight-seeing, especially from the external platform. When meals are served the concealed dining table will drop from the ceiling to seat 18 guests before being raised again for after dinner drinks and mingling.

Book Your Electrolux Cube Experience in London

The Cube by Electrolux in London is open daily. Weekdays Lunch: 12:00. Dinner: 19:00. Reservations required at all times. Set lunch: £175. Set Dinner: £215 (including all drinks).

Seats released every Monday at 9am CET to allow for reservations three weeks in advance. To book a table and find out more visit www.electrolux.co.uk/Cube/London.

European Tour:

The Cube by Electrolux has appeared in Brussels and Milan in 2011, early 2012 and will appear concurrently in Stockholm and London from June until October 2012.

Images

The Electrolux Cube London Interior

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