Piloting water innovation in the home with IKEA, P&G and Kohler

With two-thirds of the world’s population expected to live in water-stressed areas by 2025, Electrolux Group is joining 50L Home Coalition members to take part in a first-of-its-kind pilot in Los Angeles, California to demonstrate how new innovations can drive down domestic water consumption in the home.

Electrolux Group, together with 50L Home and members including IKEA, Proctor & Gamble, and Kohler, will join forces with the U.S. Green Building Council to implement a pilot in Los Angeles to demonstrate how existing and new innovations can achieve substantial savings in domestic water and energy consumption in the home. The partners will work directly to understand water and energy consumption in 30 homes in the greater Los Angeles region, engage tenants, and retrofit 15 of those homes with products and solutions to drive down daily water use holistically.

“We are proud to support 50L Home with our expertise in water-efficient domestic appliances and how we can change the narrative on domestic water consumption,” says Electrolux Group Head of Sustainability for North America Tara Helms. “It is essential that we work alongside other global industry leaders as well as public and civil society institutions to promote more sustainable solutions.”

50L Home, which is led by the World Business Council for Sustainable Development (WBCSD) and the World Economic Forum (WEF) is also developing pilots to drive water conservation and policy updates in Phoenix, Arizona.

Electrolux Group takes part in the United Nations Water Conference in New York 

50L Home is this week also participating in the United Nations (UN) Water Conference in New York from March 22-24, which is the first major UN water summit since 1977. The event will include multi-stakeholder interactive dialogues on various topics related to water.  Helms will join a panel event to present Electrolux Group’s water-efficient solutions.

About 50L Home  

50L Home is a global action-oriented platform that addresses two of our most pressing global challenges: water security and climate change. The coalition strives to re-invent the future of water and change the narrative on urban water consumption. To achieve this, it works alongside global industry leaders and public sector institutions. Its primary objective is to create sustainable solutions that will solve the urban water crisis, enable net zero carbon living, and create financially viable, affordable opportunities for our communities. The 50L Home Coalition is convened by the World Economic Forum and the World Business Council for Sustainable Development.  For more information, visit www.50lhome.org