Connected appliances create opportunities to not only encourage more sustainable use but also to measure it and help consumers to reduce their bills. This is where connected functionalities and our branded app come into play.
Our solutions are designed to encourage consumers to use less energy and water when doing their laundry, and our latest range sends them smart tips, such as washing at low temperatures.
“Our appliance app plays a key role in enabling us to help them to save time and energy by optimizing their appliance’s performance while learning consumer habits,” says Anders Karlsson, Product Lead Care, Connected Experience. “By sending notifications through the app and providing personalized advice based on individual needs, we can nudge consumers to live more sustainably — while also measuring it.”
Another example is how energy pricing scheduling functionality in our app allows consumers to program their appliances to run when energy prices are lower. This cannot only help them save money but can also reduce the load on the electricity grid during peak hours.
“All the data gathered from our connected appliances and app usage is helping us to refine our existing features and develop the next generation of more sustainable solutions,” concludes Karlsson. “This data also serves as a foundation for us to build connected products that use AI to further enhance the user experience and create more business value.”