Global industry trends

By leveraging its global scale and focusing on consumercentric innovation, Electrolux Group is able to benefit from dominant long-term industry trends and rapidly introduce new innovative and sustainable products that are attractive in an increasingly competitive market.

Consumer power

Greater consumer awareness and access to information on prices, offers, product characteristics and consumer reviews online, via social media and through mobile access, increasingly empowers consumers. 93% of consumers say online reviews impact their purchase decisions¹) and 63% of consumers are willing to pay up to 15% more for a better experience²). This makes developing products that offer outstanding consumer experiences more important than ever to allow premium pricing and greater competitiveness.

Consumers are increasingly choosing brands with a purpose that they feel matches their own values. 80% of consumers prefer buying from and into the brands whose actions align with their beliefs and values³).

Strategic focus: Electrolux Group experience innovation and brand/offering focus are specifically tailored to appeal to targeted consumer segments and needs.

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Driving innovation

Digitalization

Digitalization enhances consumer power, while enabling increasingly advanced products, and greater productivity and flexibility in industrial operations. Consumers have even greater expectations than before on how they interact digitally with brands and products. Online shopping continues to expand, as does the use of artificial intelligence. In 2024, consumers experiementing with or using generative AI more than doubled from 2023 to 38% ⁴⁾.

Strategic focus: Electrolux Group has a strong focus on consumer experiences, with connectivity and productivity as key value drivers. R&D investments focus on digitalization and will increasingly shift more to software compared to hardware. To utilize common solutions across all business areas and product lines as well as to get speed to scale, the digitalization is performed in the global function Technology, Digital & Sustainability.

Sustainability

Sustainability is becoming more important for consumers. 64% of consumers across the U.S., Germany, U.K., Australia, the Netherlands, and India consider environmental sustainability one of their top pur- chasing considerations and 59% are willing to pay a higher price for a sustainable product⁵).

Authorities around the world are also putting increasing demands on manufacturers to develop and offer more sustainable products, such as product energy efficiency requirements.

Strategic focus: Electrolux Group is a sustainability leader in the appliance industry, demonstrated by numerous third-party recognitions, and has a clear strategic sustainability agenda.

Global scale

The industry is consolidating into a handful of global actors as global scale is necessary due to the increasing pace of innovation and investment requirements as well as to ensure cost competitiveness.

Strategic focus: With sales in 120 countries and investments in global product architectures, Electrolux Group is able to deploy technologies across the Group, leveraging its global scale and competence to be one of the drivers of this consolidation.

Growing global middle class

The expanding global middle class drives market growth in Africa, the Middle East, Eastern Europe, Latin America and Southeast Asia. Emerging markets represent a potential universe of over 6 billion consumers.

Strategic focus: Electrolux Group is a global business with a local presence. It has extensive consumer knowledge and brands targeting growing product categories in regions with a rapidly growing middle class.

1) Survata for Podium (2017). State of Online Reviews
2) Simon-Kucher & Partners (2019). The Trend Radar.
3) KPMG (2021). Me, my life, my wallet.
4) Deloitte Insight (2024) – Connected consumer: Trust and gen AI.
5) Simon Kurcher(2024) – Sustainability 2024: Navigating consumerbehaviour.