On August 29, Electrolux Group celebrated its 100-year anniversary. In the headquarters in Stockholm, over 250 specially invited guests, including main shareholders, veterans, customers and suppliers, enjoyed an afternoon with historical highlights and the newest innovations on display.

 
 
 
 
^{Five former Electrolux CEOs on one shot from the 100-years event (from left): Anders Scharp (1986-1991), Michael Treschow (1997-2002), Jonas Samuelson (2016-2024), Leif Johansson (1991-1997), Hans Stråberg (2002-2011). Keith McLoughlin (2011-2016) participated online.}

Electrolux introduced GRO, a future concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that’s sustainable for health and the planet through a collection of modular solutions powered by advanced sensors and AI, based on behavioural science and the planetary health diet from the EAT-Lancet report.

The EcoLine selection, presented in-store and online, brought together Electrolux and AEG’s most energy efficient kitchen and laundry appliances, and most efficiently performing home care appliances aimed at helping consumers to reduce climate impact.