Electrolux Group develops its first stick vacuum cleaner range with no paint to reduce environmental impact

Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. This is the first time that an entire vacuum cleaner range – of six different colors – has been launched on the market by Electrolux Group using different recycled plastic formulations to obtain the colors without paint.

A paint-free surface removes the use of chemicals while also reducing CO2 by not having to manufacture paints in the first place. The colors are created by new recycled plastic formulations and the range uses between 43% and 49% recycled material by weight depending on color and nozzles.

“The paint-free finish allows us to give color to a whole range of stick vacuum cleaners by using a premium formulation derived from recycled plastics,” explains Simon Bradford, Head of Design.

“This greatly reduces our environmental impact without compromising on the product’s quality.”

“We are breaking new ground in terms of circularity, innovation and reduced environmental impact with this range of vacuum cleaners,” says Vanessa Butani, Electrolux Group VP Sustainability.

“Driven by the same approach to sustainability that ensured we recently achieved our science-based climate target three years ahead of plan.”

Improved wellbeing in the home

The suction power of the vacuum cleaner is increased by 20% with a new bristle nozzle to pick up dust better and the vacuum has a sealed filtration system to remove up to 99.9% of particles between 0.3 µm-10 µm from the home environment. The vacuum is also designed with a unique hand unit design that acts as a sound muffler for noise reduction. By promoting better air quality and less noise, the vacuum cleaner contributes to improved wellbeing in the home.

Additionally, the battery run time in handheld mode is improved to up to 55 minutes on a single charge.

The range goes by various commercial names in different markets. It was launched as the Electrolux UltimateHome 700 in Asia Pacific & Middle East and Africa in 2022. In Europe, the range is being launched under different names under the Electrolux and AEG brands, such as Clean 600, Animal 600, Hygienic 600 and Hygienic 6000. It will come to Latin America later in 2023.