Design DNA Series
The Electrolux Group Design DNA series addresses nine key areas of consideration for our work.
Each short film focuses on a specific aspect that is crucial to a designed experience.
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Stories
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Toward an ‘iconic’ consumer experience!
Consistent. Human. Intuitive. Our new set of icons follow these principles in order to deliver an outstanding consumer experience. After all, icons are the #1... -
“Our most ambitious research project ever.” How Electrolux Design unlocked the secrets of sustainable eating
What does appliance design have to do with sustainable eating? What is sustainable eating, even? These are questions the Electrolux Design team realized it... -
Get into the groove – Electrolux QuickSelect nudges dishwashers towards sustainability
How can we encourage users of dishwashers to choose the most environmentally friendly cycle program, when research tells us most people can’t even...
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Step into the world of Electrolux product design
With consumers spending more time at home, product design focused on user experience is playing an increasingly important role. Electrolux is now showcasing... -
Electrolux and Umeå Institute of Design present ‘new normal’ home concepts
Electrolux challenged industrial design students at UID to think about post Covid-19 home solutions. Four concepts to make the home a caring space in... -
Electrolux picks up seven Red Dot Design Awards
Red Dot Design Awards is one of the most sought-after seals for good design. Electrolux has this year been awarded with no less than seven prestigious Red Dot...
News
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Mini documentary “The Home as a Wellness Sanctuary” shows how Electrolux enhances home-life globally
What does “wellness” mean for different people around the world? Can we improve our daily lives to embrace wellness in the home? At Electrolux, we believe... -
Electrolux Group wins four prestigious Red Dot Design Awards
Electrolux Group’s excellence in product design has been recognized once again with four prestigious Red Dot Awards, for the innovative new kitchen from our... -
12 wins for Electrolux Group at iF Design Awards
Electrolux Group continues to set the standard in design excellence, earning 12 prestigious iF Design Awards for outstanding product design, sustainability and...
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Our new sustainable packaging wins Red Dot: Best of the Best design award
Electrolux Group’s latest packaging design has won the ‘Red Dot: Best of the Best’ award for its design quality and creative achievement. The award is... -
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The... -
How our app simplifies daily life in the home
Whether it’s robot vacuum cleaners, ovens, washing machines, air purifiers or dishwashers, these appliances can be connected and automated in just one app....