Design DNA Series
The Electrolux Group Design DNA series addresses nine key areas of consideration for our work.
Each short film focuses on a specific aspect that is crucial to a designed experience.
Electrolux Design DNA: Sound
Electrolux Design DNA: Color
Electrolux Design DNA: Material
Electrolux Design DNA: Texture
Electrolux Design DNA: Scent
Electrolux Design DNA: Motion
Electrolux Design DNA: Form
Electrolux Design DNA: Light
Stories
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Toward an ‘iconic’ consumer experience!
Consistent. Human. Intuitive. Our new set of icons follow these principles in order to deliver an outstanding consumer experience. After all, icons are the #1... -
“Our most ambitious research project ever.” How Electrolux Design unlocked the secrets of sustainable eating
What does appliance design have to do with sustainable eating? What is sustainable eating, even? These are questions the Electrolux Design team realized it... -
Get into the groove – Electrolux QuickSelect nudges dishwashers towards sustainability
How can we encourage users of dishwashers to choose the most environmentally friendly cycle program, when research tells us most people can’t even...
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Step into the world of Electrolux product design
With consumers spending more time at home, product design focused on user experience is playing an increasingly important role. Electrolux is now showcasing... -
Electrolux and Umeå Institute of Design present ‘new normal’ home concepts
Electrolux challenged industrial design students at UID to think about post Covid-19 home solutions. Four concepts to make the home a caring space in... -
Electrolux picks up seven Red Dot Design Awards
Red Dot Design Awards is one of the most sought-after seals for good design. Electrolux has this year been awarded with no less than seven prestigious Red Dot...
News
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Fridge full of leftovers? Here’s how to keep them fresh
If you stocked up your fridge for the holiday season, it’s likely you have leftovers. Here are some tips to keep food fresh for longer – and how... -
Bringing that “just washed” freshness with steam to more people
The Truth About Laundry Report* from Electrolux Group highlights that many consumers unnecessarily wash clothes just to get their garments feeling fresh.... -
Designing appliances for robots in the home of future
For the sixth year running, Electrolux Group has collaborated with students from the Umeå Institute of Design (UID) in Sweden to develop product ideas for...
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Shining the spotlight on Electrolux Group Europe with the region’s CEO Chris Braam
Chris Braam, CEO Europe, Electrolux Group, has just returned from global tech event IFA where he presented EcoLine, a dedicated selection of the company’s... -
IFA 2023: Electrolux Group puts the spotlight on energy efficiency with AEG EcoLine
Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023 in Berlin from 1[st] to 5[th] September 2023. -
AEG and kitchen trends in spotlight at Madrid design show
From April 13 to May 28, the latest interior design and lifestyle trends are on display at top design fair Casa Décor in Madrid, Spain and Electrolux...