Meet CamCook® and AI TasteAssist for smarter and more sustainable cooking

Electrolux Group has introduced CamCook®, a new oven feature combining AI and integrated camera technology to recognize what consumers are cooking and help deliver better results. Paired with AI TasteAssist, the system translates online recipes into optimized oven settings, supporting more confident and energy-efficient cooking.

Early usage data shows AI TasteAssist frequently recommends steam-based or energy-efficient programs, helping consumers discover new functions while reducing unnecessary energy use and food waste.

“Many home cooks underuse their ovens because online recipes rarely match specific models or newer features like steam,” says Erik Rise, Product Manager Connected Experience. “With AI TasteAssist and CamCook, we translate recipes into the right settings, and the oven can recognize what’s being prepared to help detect when food is ready.”

CamCook® has been showcased as part of the latest oven innovations, marking an important milestone built on years of cooking science, digital development and sustainability expertise across Electrolux Group.

The first ovens featuring CamCook® are planned to reach consumers under the AEG and Electrolux brands in mid-2026.

Behind the innovation is close collaboration across cooking science, engineering, digital experience and product teams.

“We are combining the power of AI with our own Electrolux Group know-how to create a customized user experience focused on real consumer value,” says Erik Maita, Product Manager Connected Experience.

Future developments will expand language support, oven compatibility and new ways of interacting with recipes, further enhancing the smart cooking experience.