Electrolux Group continues to set the standard in design excellence, earning 12 prestigious iF Design Awards for outstanding product design, sustainability and user experience in both Electrolux and AEG brand appliances.
The iF Design Award is one of the most important design prizes in the world. This year, the competition received more than 10,000 entries from over 60 countries. The jury of independent experts from all over the world evaluates submissions based on idea, form, function, differentiation and a new criterion, sustainability.
“We can be proud of our performance, as the jury once again recognized our design, functionality and sustainability as a winning combination,” says David Bentham, Head of Design for Wellbeing (Floor, Air and Water Care) and Small Domestic Appliances. “Thank you to the teams that brought these products to the market.”
“This year’s awards reaffirm that our outstanding designs in User Interface (UI) continue to be a key differentiator for our brands. We are very pleased by this recognition and will remain committed to driving innovation and creating game-changing designs,” says Rafael Alonso, Head of Design for Product Line Taste.
“I couldn’t be more proud of this year’s iF Awards. The recognition validates our exceptional design as our main strength, highlighting both form and function, with user experience as a core differentiator in our design recognition and brand image,” says Clarissa Biolchini, Head of Design and Consumer Insights, Latin America.
WINNERS IN THE PRODUCT DESIGN CATEGORY
Electrolux 500 / AEG 5000 Vacuum Cleaner
Sold in Asia-Pacific, Australia-New Zealand, Europe
This canister vacuum cleaner is designed to seamlessly integrate into the home. It’s made from 50% recycled plastics, with all harmful production processes and materials eliminated, and is designed for increased future recyclability. Our focus has been on improving handling and simplifying the user journey, resulting in a more intuitive and effortless user experience. The design merges functionality with a color-material-finish (CMF) that creates a strong connection with the home.
Electrolux ULTIMATE 800 / AEG ULTIMATE 8000 Vacuum Cleaner
Sold in Asia-Pacific, ANZ, Europe, North America
This cordless vacuum cleaner is designed to integrate into the home, with enhanced usability and more sustainable qualities. A compatible all-in-one automatic emptying station offers effortless maintenance, with no dust contact and hassle-free dustbin and filter cleaning. The minimalistic Scandinavian design ensures the product blends naturally into the home environment.
Electrolux ULTIMATE 600 / AEG ULTIMATE 6000 Vacuum Cleaner
Sold in Asia-Pacific, Europe, North America
This cordless vacuum cleaner series features enhanced usability and more sustainable qualities. Designed with flexibility in mind, these cleaners allow users to choose where and how to store them, seamlessly fitting into various home environments. As part of our commitment to sustainability, this product offers at least 50% recycled plastic and no painted surfaces. The calm, simple, and thoughtful design merges functionality with an interior-inspired CMF, for a strong connection with the home.
Electrolux ULTIMATE 800 / AEG ULTIMATE 8000 Wet and Dry Vacuum Cleaner
Sold in Asia-Pacific, Europe
This wet and dry cleaner series makes deep cleaning effortless with dual mopping and vacuuming in one go. Its slim design and ergonomic handle ensure easy maneuverability, even lying flat to reach under furniture. The external water spray addresses various cleaning needs, while self-cleaning and hot air drying simplify maintenance. It uses less water, features an energy-saving auto mode, and has a paint-free design.
AEG 7000 Robot / Electrolux 700 Ultimate Robot
Sold in Asia-Pacific, Europe
Designed with the user in mind, this series of robotic vacuum cleaners make you forget the chore of vacuuming while fitting naturally into various home environments. Electrolux Group remains committed to sustainability, ensuring that all surfaces are unpainted and packaged sustainably, eliminating harmful processes and materials. The calm, simple, and thoughtful design combines functionality, creating a strong connection with the home.
Electrolux Ergorapido Easy Reach series
Sold in Latin America
This entry-level cordless stick vacuum cleaner was designed to improve efficiency and usability. All its parts are paint-free, and the dustbin has a larger capacity than our current models. It features an accessible battery pack for better serviceability, and delivers powerful suction and maneuverability thanks to its ergonomic handle and balanced weight distribution, with low noise. This product also won the Design for a Better World award from the Centro Brasil Design.
Electrolux EasyWasher, PowerWash and UltraWash
Sold in Latin America
This lineup of high-pressure washers was designed with a focus on user experience, addressing customer challenges in product setup and use. Our human-centric approach that led us to provide intuitive solutions, enhancing interaction and usability key points. The idea is to offer a product that brings less complexity and makes the outdoor cleaning process an effortless task.
Electrolux Ultimate Home Electric Water Heater
Sold in Asia-Pacific
This eco-conscious water heater, designed with recycled materials and minimal packaging, seamlessly integrates into your home, offering instant hot water while reducing environmental impact. It delivers top performance with rapid heat-up and precise temperature control. User-friendly controls make it a pleasure to use, and rigorous safety standards ensure peace of mind.
Electrolux / AEG Plancha Grill
Sold in Asia-Pacific, Europe
This premium tool merging sleek design with function. Made from recycled cast aluminum with a scratch-resistant coating, it’s user-tested for ergonomic comfort, cooktop compatibility, and ideal weight. The handles ensure a secure grip and easy oven transfer, enhancing versatility. Durable and thoughtfully crafted, the Plancha Grill supports sustainable, high-quality cooking experiences.
WINNERS IN THE USER EXPERIENCE CATEGORY
Electrolux High-Pressure Washer
Sold in Latin America
The current high-pressure washer market is filled with cost driven products that leave the user experience in the background. This series focuses on solving challenges reported by consumers in setup and operation by simplifying and enhancing interaction. Our human-centric approach led to design choices that reduce complexity, turning cleaning into an enjoyable task.
WINNERS IN THE USER INTERFACE CATEGORY
AEG Sense Pro
Sold in Asia-Pacific, Europe
This induction hob simplifies cooking with its intuitive screen and sensors that adjust temperatures automatically, preventing overflows and ensuring perfect meals. It guides users through recipes with easy step-by-step instructions, making cooking stress-free and enjoyable.
AEG CookSmartTouch+
Sold in Asia-Pacific, Europe, North America
This smart touch screen enhances cooking with its intuitive interface, available in two sizes. It offers assisted cooking options and clear step-by-step guidance, making cooking convenient and precise. This oven inspires and supports culinary creativity.
