Electrolux Group has strengthened its ANZ commercial structure with the creation of a new Head of Key Accounts role, designed to enhance national alignment and deliver more coordinated support to retail partners.
Danielle Morrison has been appointed to the position, effective 2 March 2026, reporting directly to Hass Mahdi, Sales Director ANZ. All National Business Managers will now report into Danielle, creating a unified and streamlined approach across categories and programs.
“Dani’s leadership and extensive customer experience make her the ideal choice to elevate our national retail partnerships,” says Mahdi. “This new structure strengthens our alignment and ensures we continue delivering exceptional value to our customers.”
Danielle brings more than three years’ experience within the Group’s Sales team as National Business Manager, where she has led major customer relationships and joint business planning while delivering strong commercial outcomes. She previously held senior roles across retail and FMCG, including SC Johnson, Goodman Fielder and Woolworths, giving her a well‑rounded understanding of customer and supplier dynamics.
Existing day‑to‑day contacts remain unchanged, with introduction meetings to follow in the coming weeks.
Ends.
Mark Goodwin – mark.goodwin@electrolux.com
