• Comprehensive ecosystem and integrated 
post-purchase solutions build consumer loyalty and recurring revenue.
  • Connected appliances enable new features, upgrades and predictive maintenance.
  • Spare parts, consumables, and accessories extend product use.
  • Extended warranties and repair services 
reinforce reliability.
  • AI-powered personalization with tailored experiences drive relevance, engagement and stickiness.

Lifetime value creation is a key pillar in the Group’s strategy, centered on building deeper consumer relationships and monetizing the entire product journey. The ambition is to further extend consumer satisfaction beyond the point of purchase by offering a comprehensive ecosystem of services, solutions, and innovations that can enhance product durability, reliability, and relevance throughout the product’s lifecycle.

 

Sustainability highlights

  • Our most resource-efficient products1) are more profitable (26% of volume generated 36% of gross profit in 2025).
  • Appliances that stay relevant for longer and get better over time is a key consumer expectation, and generates lifetime value for consumers and Electrolux Group.
  • Consumers expect premium brands to make everyday choices effortlessly sustainable, and this is a focus area for Electrolux Group in Better Living.

Connectivity is a cornerstone of this approach. By embedding connected technologies into new platforms, Electrolux Group enables appliances to be continuously upgraded, much like systems that evolve through regular software enhancements to maintain performance and relevance over time. This aligns with the vision of delivering solutions that “always get better” while also allowing predictive maintenance. Through connected diagnostics, service technicians can identify issues in advance, arrive with the correct spare parts, and resolve problems efficiently, thereby reducing downtime and strengthening consumer trust.

Lifetime solutions also include the sale of consumables, accessories, and spare parts, ensuring that consumers can maintain and extend the use of their appliances. Extended warranties and tailored repair services further reinforce reliability and provide peace of mind. Electrolux Group is also exploring new business models by developing partnerships with third-party providers to broaden the ecosystem, offering complementary services that add value across the consumer journey.

The Group’s focus on durability and repairability is matched by initiatives to monetize post-purchase interactions. By combining spare parts, services, warranties, and connected upgrades, Electrolux Group aims to create recurring revenue streams while enhancing consumer loyalty. The integrated model aims to improve lifetime appliance experience and aligns with Electrolux Group’s commitment to consumer satisfaction, and enabling more sustainable value creation for both consumers and shareholders. The Group’s ambition is to achieve a compounded annual organic sales growth rate derived from aftermarket and the ecosystem of 10%, over a business cycle.

Cases

Smarter cooking with AI: 
TasteAssist + CamCook®

The new AEG 9000 ovens feature AI TasteAssist and CamCook®, two innovations that work together to transform the cooking experience. Through the AEG app, users can import recipes from the Internet directly to their oven. TasteAssist analyses each recipe and recommends optimal oven settings—often suggesting more energy-efficient options. Once the dish is prepared, CamCook® takes over. Using AI and an integrated camera, it recognizes the dish, learns the user’s preferences—such as browning—and automates the oven’s settings for next time. Together, these features deliver superior cooking results, convenience, and make smart cooking easier.

Remote diagnostics: from visibility to intelligence

In 2025, we laid the foundation for remote diagnostics by enabling core device visibility, initially tested on one appliance category in selected markets in Europe. This shifted troubleshooting from assumptions to data-driven verification and is already reducing unnecessary service interventions in Nordic markets by distinguishing between app, cloud, connectivity, and product issues. In 2026, focus moves to intelligence and scale: systematizing insights, expanding to more appliances and markets, and integrating remote diagnostics deeper into the customer journey. This will enable earlier intervention, lower cost-to-serve, and better capabilities in the future.