Laundry products

Electrolux is a leading global company in the production of front-load washing machines and energy and water-efficient products.

The largest global market share within laundry is in front-load washing machines, where the Group is a leading producer. For professional users, Electrolux sells advanced laundry solutions for various purposes , such as laundry rooms in apartment buildings, hotels and hospitals as well as commercial laundries. The majority of laundry products in the professional market are sold in Europe, although the most rapid increase in sales is taking place in the US, Southeast Asia and Japan.

Within consumer products, laundry products are sold in Europe under the Electrolux, AEG and Zanussi brands. In North America, the Frigidaire brand is used in mass-market segments. In Asia and Latin America, products are mainly sold under the Electrolux brand. In the US, around half of the Group’s professional laundry equipment is sold under the Wascomat brand via a distributor. Professional laundry products are sold under the Electrolux brand in the rest of the world.

Based on the Group’s expertise of manufacturing professional laundry products, Electrolux develops innovative solutions for washing machines and tumble-dryers for households.