Today, consumers are empowered by greater awareness and access to information, and they increasingly choose brands that align with their values. The tech-driven evolution of the shopping journey will continue, especially among younger consumers, who increasingly influence each other’s purchasing decisions and brand preferences.

Our response to key industry trends

• Refine and strengthen brand positioning
• Consumer-centric innovation
• Adapt our go-to-market strategy

Generative AI is expected to enhance productivity, accelerate processes and increase flexibility across core operations. AI will also enable more advanced products, delivering new levels of interaction and personalized experiences. Meanwhile, smart home technology is becoming mainstream and household humanoids and robotics are rapidly emerging.

Our response to key industry trends

• Consumer journey and ecosystems
• Increased focus on digital innovation
• Adaption of Generative AI

Regulators and consumers are demanding more sustainable products and practices. At the same time the regulatory environment is becoming increasingly fragmented. In this context, sustainability efforts must be economically viable for both consumers and corporations.

Our response to key industry trends

• Continue to drive our sustainability leadership

The global consolidation of the white goods industry—driven by the need for scale across the value chain, and enabling synergies in innovation development and deployment—is expected to continue. At the same time, there’s a growing need to balance global scale with a local-for-local offering and presence.

Our response to key industry trends

• Maintain global scale in critical functions, i.e. sourcing, innovation and digital & tech
• Empower regional and local teams
• Optimized industrial footprint

Geopolitical tensions, rising protectionism, weakening of the free-trade paradigm, and increased legislation are expected to persist. These factors are contributing to a continued volatile, uncertain, and complex business environment, with regional variations in input costs, especially between Asia and Rest of the World.

Our response to key industry trends

• Enable and embed right culture for increased agility
• Adapt business practices and processes
• Strengthen value chain resilience

Advanced technology is available at low cost, and technology is developing fast. Asian companies will continue their cross-industry push to accelerate technology and Internet-of-Things (IoT) adoption. Combined with favorable regional variations in input costs and supply chain scale, this will further enable the delivery of high tech at low cost. Speed is becoming an even stronger competitive advantage.

Our response to key industry trends

• Partnerships where needed to advance
• Sharpen product and brand strategies
• Leverage global scale to increase speed of innovation