The Electrolux Food Foundation and Electrolux Group joined forces on World Food Day with more than 400 employee volunteers in 30 countries to inspire over 14,000 children around the world on more sustainable eating.
At the start of the year, the Electrolux Food Foundation set out to inspire children worldwide on more sustainable eating through Food Heroes workshops, in celebration of World Food Day. This initiative was not just a goal, it was a tribute to the importance of food sustainability and its profound effects on our health, our planet and our children.
Employee volunteering and grassroots action
To bring this vision to life, we rallied our employees around the world to encourage them to volunteer and get involved. Many volunteers stepped up as Food Heroes Internal Ambassadors to inspire local employees to engage, connect with schools and collaborate on workshops with the Electrolux Food Foundation team. Others became Food Heroes facilitators, attending training sessions and ultimately delivering engaging workshops to children in our offices and manufacturing facilities, as well as external venues such as schools and non-governmental organizations.
Thanks to the incredible dedication of Electrolux Group employees, we surpassed our initial goal, volunteering over 2,700 hours and hosting 180 workshops to educate more than 14,000 kids!
In North America, Food Heroes was added to activities to support local communities. In Chile, we reached 6,000 kids through Food Heroes workshops alone. Meanwhile in Australia, we crafted special Food Heroes lessons for children and their families as part of an innovative mini-chef program. In Vietnam we educated almost 4,000 kids in local schools, while in Thailand we held various initiatives — from Food Heroes workshops to sustainability themed employee cookery sessions.
And that’s not all — grassroots employee-driven celebrations and awareness-building initiatives took place across the Group in honor of World Food Day.
Inspiring over 300,000 people on more sustainable eating
“We are working toward our 2030 goal of educating 300,000 people on sustainable eating, and we’re proud of our progress so far,” says Cosimo Scarano, Head of Electrolux Food Foundation. “This year’s increased interest, especially around World Food Day, has been truly inspiring. While our efforts aim for long-lasting impact, our programs also encourage immediate actions to shift towards more sustainable food systems. It’s exciting to see momentum building as we make a real difference.”
World Food Day is celebrated each year around the world on October 16 in honor of the founding of the United Nations Food and Agriculture Organization in 1945.