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  • About
    About
      • Electrolux Group shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

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        Link to Electrolux purpose
      • Electrolux Group in brief
      • Purpose, vision & mission
      • Main strategic drivers
      • Innovation focus areas
        • Taste
        • Care
        • Wellbeing
      • Brands
      • Markets and business areas
        • Europe, Asia Pacific, Middle East and Africa
        • North America
        • Latin America
      • Group management
      • Board of directors
      • Design at Electrolux Group
        • Design philosophy
        • The Team
        • Designing Better Experience
      • Global Projects Business
  • Sustainability
    Sustainability
      • Electrolux Group is an industry leader in sustainability. The Group has bold 2030 sustainability Goals and aims to achieve net-zero emissions in the value chain by 2050.


        Annual Report 2024


        For the Better – Sustainability achievements 2024

      • For the Better
      • Better Company
        • Drive resource-efficient operations
        • Act ethically, lead in diversity and respect human rights
        • Drive supply chain sustainability
      • Better Solutions
        • Lead in energy and resource-efficient solutions
        • Offer circular products and business solutions
        • Eliminate harmful materials
      • Better Living
        • Make healthy and sustainable eating the preferred choice
        • Make clothes last twice as long with half the environmental impact
        • Make the home a healthier place to thrive in, with half the carbon footprint
      • Climate Goals
      • Electrolux Food Foundation
      • Better Living Actions
      • Ethics Hub
      • Codes and policies
        • About our code and policies
        • Code of Conduct
        • Workplace Policy and Supplier Workplace Standard
        • Environmental policy
        • People policy
        • Tax policy
        • Workplace directive
        • Report a concern
      • Sustainability reports
      • Conflict minerals reports
      • Restricted materials
        • Substances search & List
        • Specific topics instructions
        • Glossary
        • Support
      • Transparency in the supply chain
      • Ethical marketing and advertising principles
      • Recycling information
        • Contact
        • Recycling of Products
        • Producer responsibility
      • Climate commitments
        • Electrolux and the UN’s Cool Coalition
      • Sustainable finance
      • IT Sustainability Framework
      • Sustainability case stories
      • Sustainability news
      • Sustainability press releases
      • Sustainability contact
  • Investor Relations
    Investor Relations
      • Electrolux Group Investor Relations offer a wide range of information for the financial community, including extensive current statistics as well as archived reports. Visit our section for key highlights.

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        Link to investor relations
      • How we create value
        • Driving innovation
        • Increasing efficiency
        • A sustainability leader
        • Solid balance sheet
        • Case stories
        • How we create value (pdf)
      • Business areas
        • Europe, Asia Pacific, Middle East and Africa
        • North America
        • Latin America
      • Markets
        • Global industry trends
        • Market Overview 2024 (pdf)
      • The share
        • Share price and trading
        • Shareholder structure
        • Dividend and share buybacks
        • Share capital and history
        • Conversion of shares
        • Share related events
        • Analysts and earnings estimates
      • Financial information
        • Financial targets
        • Financial data
        • Currency exposure
        • Definitions
      • Reports and presentations
        • Interim reports and presentations
        • Annual Reports
        • Financial presentations
        • SEC filings
      • Debt market
        • Net debt
        • Long-term bond issues
        • Sustainable finance
      • Investor Relations Calendar
      • Press releases
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      • Investor Relations contacts
  • Corporate Governance
    Corporate Governance
      • Electrolux Group aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders. This involves the maintenance of an efficient organizational structure, systems for internal control and risk management and transparent internal and external reporting.

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        Link to Corporate Governance
      • Governance structure
        • Articles of association
      • Corporate Governance Reports
      • Remuneration Reports
      • News about Corporate Governance
      • General Meetings
        • Annual General Meeting 2026
        • General Meetings - Archive
      • Nomination Committee
        • Nomination Committee 2026
        • Nomination Committees - Archive
      • Board of directors
        • Board composition
        • Board's work
        • Remuneration to Board members
        • People Committee
        • Audit Committee
        • Strategic Planning Committee
      • Group Management
        • Remuneration to Group Management
        • Internal control over financial reporting
      • Auditors
  • Career
      • Visit our career site to search for jobs and learn more about life at Electrolux Group

        GO TO OUR CAREER SITE
  • Newsroom
    Newsroom
      • Electrolux Group is committed to providing a quick response to all inquiries from the media.

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        Link to Newsroom
      • Group press releases
        • Acquisitions and divestments
        • Annual General Meeting news
        • Corporate Governance news
        • Corporate news
        • Financial news
        • Product news
        • Reports
        • Share buyback
        • Sustainability
      • Group News
        • Awards and Recognition
        • Consumer trends
        • Design and innovation
        • News in brief
        • People
        • Sustainability
      • Local Newsrooms Go to our local newsrooms to find local news
      • Choose market
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          • Suisse/Switzerland
          • Sweden
          • United Kingdom
        • APAC & MEA
          • ANZ
          • China
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        • North America
        • Latin America
          • Argentina
          • Brazil
          • Chile
          • Colombia
          • Ecuador
          • Mexico
          • Peru
      • Image bank
      • Video bank
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      • Media contacts
      • Corporate Communications contacts
  • History
    History
      • Founded in Sweden in 1919 by entrepreneur Axel Wenner-Gren, Electrolux has shaped living for the better for over 100 years by reinventing what great taste, care and wellbeing experiences mean for our consumers. This is our story.

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        Link to history
      • Taste experiences
        • Eva Göthberg: The unsung heroine of Electrolux
        • Convenient and compact, the dishwasher comes of age
        • The microwave oven: from accident to household essential.
        • What's cooking? Kitchens then and now
      • Wellbeing in the home
        • Gathering dust: The history of the vacuum bag
        • Electrolux goes global with first mobile vacuum cleaner
        • The rise and fall of the housewives’ favorite
      • Fabric care
        • A uniquely Swedish way of washing your clothes
        • The greatest invention of the industrial revolution?
        • First home washing machine gets the ‘influencer marketing’ treatment
      • Design, sales and marketing
        • A century of cutting-edge design
        • Design timeline
        • Reinventing the door-to-door salesman
        • Creative marketing around the world
      • Company stories
        • Lamp producer Lux launches - forerunner to Electrolux
        • Axel Wenner-Gren founds Electrolux
        • One of the first global companies
        • Harder competition and category expansion
        • Becoming the global leader through acquisitions
        • Refocusing, stronger brands and new markets
        • Globalization, innovation and operational excellence
        • Lions, tigers and ... refrigerators?
      • Brand stories
        • Always an idea ahead – AEG’s 135 year journey
        • Love ice cream? You can thank Frigidaire for inventing the freezer!
        • History of Zanussi: A reflection of the Italian wonder
        • Super cool! Food preservation innovation from 1956 to today
      • History timeline
      • Historical images
      • Historical videos
      • 100 years book
  • Contact
    Contact
      • Electrolux Global Headquarter Stockholm, Sweden
      • Electrolux Headquarters
      • For Suppliers
      • Global Brand Licensing
      • Career - Go to our career site
      • Open jobs - Go to our career site
      • Corporate Communications
      • Investor Relations
      • Media
      • Sustainability
      • Recycling

History images - Laundry

Laundry
  • Advertising
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  • Vacuum cleaner
Electrolux in Brazil launches the Mini Silent washing machine, an innovative, wall-mounted washing machine and a new option for urban consumers with little space Electrolux in Brazil launches the Mini Silent washing machine, an innovative, wall-mounted washing machine and a new option for urban consumers with little space View
The spindryer (centrifuge) H10 from the 60's was marketed with "small on the outside - big on the inside" The spindryer (centrifuge) H10 from the 60's was marketed with "small on the outside - big on the inside" View
Washing machine, Electrolux WH36, the first fully automatic, top loaded washing machine Washing machine, Electrolux WH36, the first fully automatic, top loaded washing machine View
Washing machine from Westinghouse Washing machine from Westinghouse View
Washing machine Space Mates III from White-Westinghouse Washing machine Space Mates III from White-Westinghouse View
Automatic washing machine and dryer from Westinghouse Automatic washing machine and dryer from Westinghouse View
Advert for early manual washingmachine from Electrolux in Germany Advert for early manual washingmachine from Electrolux in Germany View
The centrifuge W30 washer was released with the H20 centrifuge which could be placed anywere in the home including the edge of the bathtub The centrifuge W30 washer was released with the H20 centrifuge which could be placed anywere in the home including the edge of the bathtub View
Wascator mangler in a laundry Wascator mangler in a laundry View
The Wascator dryer model TT410 shown in a laundry room in 1987 The Wascator dryer model TT410 shown in a laundry room in 1987 View
The first washing machine from Electrolux for private households, W20. Called "the Floating wing", and manufactured 1951-57 at the factory in Gothenburg (Bohus) The first washing machine from Electrolux for private households, W20. Called "the Floating wing", and manufactured 1951-57 at the factory in Gothenburg (Bohus) View
The first washing machine from Electrolux for private households, W20. Called "the Floating wing", and manufactured 1951-57 at the factory in Gothenburg (Bohus) The first washing machine from Electrolux for private households, W20. Called "the Floating wing", and manufactured 1951-57 at the factory in Gothenburg (Bohus) View
The laboratory on Lilla Essingen. Testing of dishwashers and washing machines The laboratory on Lilla Essingen. Testing of dishwashers and washing machines View
Washing machine and dryer from the Space Mates series Washing machine and dryer from the Space Mates series View
70's laundry full of Electrolux appliances 70's laundry full of Electrolux appliances View
A typical laundry room in a swedish apartment house with products fråm Elux-Miele and Bohus Mekansia verkstad A typical laundry room in a swedish apartment house with products fråm Elux-Miele and Bohus Mekansia verkstad View
The first Electrolux "washing machine" looked like a large, grooved cauldron which was placed on the cooker to heat up the water while the lid was fitted with a cylinder driven by an electric motor that would rotate the laundry against the grooves The first Electrolux "washing machine" looked like a large, grooved cauldron which was placed on the cooker to heat up the water while the lid was fitted with a cylinder driven by an electric motor that would rotate the laundry against the grooves View
Elux-Miele was Electrolux first fully automated washing machine Elux-Miele was Electrolux first fully automated washing machine View
Design imagery for Zanussi washing machine Design imagery for Zanussi washing machine View
Advert for the Elktro-Helios De Luxe washing machine Advert for the Elktro-Helios De Luxe washing machine View
Calima the first washing machine with a drying board Calima the first washing machine with a drying board View
Ad brochure for Bohus dryer L 95/90 Ad brochure for Bohus dryer L 95/90 View
Drying cabinet WD100 was a part of Bohus Mekaniska Verkstads range during the 1950's Drying cabinet WD100 was a part of Bohus Mekaniska Verkstads range during the 1950's View
Electrolux purchased Bohus Mekaniska Verkstads AB in Gothenburg thereby entering a new product category – washing machines Electrolux purchased Bohus Mekaniska Verkstads AB in Gothenburg thereby entering a new product category – washing machines View
AEG washing machine AEG washing machine View
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Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world.

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AB Electrolux (publ), SE-105 45 Stockholm, Sweden. Company registration number 556009-4178