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  • About
    About
      • Electrolux Group shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

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        FRONTPAGE – Top story 3
      • Electrolux Group in brief
      • Purpose – Shape living for the better
      • Strategy
        • Business Model for Outstanding Consumer Experiences
      • Innovation focus areas
        • Taste
        • Care
        • Wellbeing
      • Brands
      • Markets and global trends
        • Europe
        • North America
        • Latin America
        • Asia Pacific, Middle East and Africa
      • Group management
      • Board of directors
      • Design at Electrolux
        • Design philosophy
        • The Team
        • Designing Better Experience
      • Global Projects Business
  • Sustainability
    Sustainability
      • Electrolux Group is an industry leader in sustainability. The Group has bold 2030 sustainability Goals and aims to achieve climate neutrality in operations in 2030 and throughout the value chain by 2050.


        Download Sustainability Report 2022


        Download Sustainability in Brief 2022

      • For the Better
      • Better Company
        • Be climate neutral and drive clean and resource-efficient operations
        • Act ethically, lead in diversity and respect human rights
        • Drive supply chain sustainability
      • Better Solutions
        • Lead in energy and resource-efficient solutions
        • Offer circular products and business solutions
        • Eliminate harmful materials
      • Better Living
        • Make healthy and sustainable eating the preferred choice
        • Make clothes last twice as long with half the environmental impact
        • Make the home a healthier place to thrive in, with half the carbon footprint
      • Climate Goals
      • Case stories
      • Electrolux Food Foundation
      • Codes and policies
        • About our code and policies
        • Code of Conduct
        • Workplace Policy and Supplier Workplace Standard
        • Environmental policy
        • People policy
        • Tax policy
        • Workplace directive
      • Sustainability reports
      • Conflict minerals reports
      • Restricted materials
      • Transparency in the supply chain
      • Ethical marketing and advertising principles
      • Recycling information
        • Contact
        • Recycling of Products
        • Producer responsibility
      • Climate commitments
        • Electrolux Group and climate change
        • Electrolux and the UN’s Cool Coalition
      • Green Financing Framework
      • IT Sustainability Framework
      • Sustainability news
      • Sustainability contact
  • Investor Relations
    Investor Relations
      • Electrolux Group Investor Relations offer a wide range of information for the financial community, including extensive current statistics as well as archived reports. Visit our section for key highlights.

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        Electrolux investors module image
      • How we create value
        • Driving innovation
        • Increasing efficiency
        • Solid balance sheet
        • Case stories
        • How we create value (pdf)
      • Business areas
        • Europe
        • North America
        • Latin America
        • Asia-Pacific, Middle East and Africa
      • Markets
        • Global industry trends
        • Market Overview (pdf)
      • The share
        • Share price
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        • Ownership structure
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        • Share history
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        • Dividend
        • Automatic redemption procedure 2021
        • Analyst coverage
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        • Distribution of Electrolux Professional
        • Tax information
      • Financials
        • Financial targets
        • Financial data
        • Currency exposure
        • Definitions
      • Interim Reports
        • Latest report
        • Interim Reports - Archive
        • SEC filings
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      • Annual Reports
        • Latest report
        • Annual Reports - Archive
      • Financial presentations
      • Debt market
        • Net debt
        • Long-term bond issues
        • Green Financing Framework
      • Investor Relations Calendar
      • Press releases
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      • Investor Relations contacts
  • Corporate Governance
    Corporate Governance
      • Electrolux Group aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders. This involves the maintenance of an efficient organizational structure, systems for internal control and risk management and transparent internal and external reporting.

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        Electrolux Strategy
      • Governance structure
        • Articles of association
      • Corporate Governance Reports
      • Remuneration Reports
      • News about Corporate Governance
      • General Meetings
        • Annual General Meeting 2024
        • General Meetings - Archive
      • Nomination Committee
        • Nomination Committee 2024
        • Nomination Committees - Archive
      • Board of directors
        • Board composition
        • Board's work
        • People Committee
        • Remuneration to Board members
        • Audit Committee
      • Group management
        • Remuneration to Group Management
        • Internal control over financial reporting
      • Auditors
  • Career
      • Visit our career site to search for jobs and learn more about life at Electrolux Group

        GO TO OUR CAREER SITE
  • Newsroom
    Newsroom
      • Electrolux Group is committed to providing a quick response to all inquiries from the media.

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      • Group press releases
        • Acquisitions and divestments
        • Annual General Meeting news
        • Corporate Governance news
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        • Share buyback
        • Sustainability
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        • Awards & Recognition
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        • News in brief
        • People
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      • Local Newsrooms Go to our local newsrooms to find local news
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        • North America
      • Image bank
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      • Electrolux Group in social media
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      • Media contacts
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  • History
    History
      • Founded in Sweden in 1919 by entrepreneur Axel Wenner-Gren, Electrolux has shaped living for the better for over 100 years by reinventing what great taste, care and wellbeing experiences mean for our consumers. This is our story.

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        electrolux-alex-wenner-gren-portrait-history-menu
      • Taste experiences
        • Eva Göthberg: The unsung heroine of Electrolux
        • Convenient and compact, the dishwasher comes of age
        • The microwave oven: from accident to household essential.
        • What's cooking? Kitchens then and now
      • Wellbeing in the home
        • Gathering dust: The history of the vacuum bag
        • Electrolux goes global with first mobile vacuum cleaner
        • The rise and fall of the housewives’ favorite
      • Fabric care
        • A uniquely Swedish way of washing your clothes
        • The greatest invention of the industrial revolution?
        • First home washing machine gets the ‘influencer marketing’ treatment
      • Design, sales and marketing
        • A century of cutting-edge design
        • Design timeline
        • Reinventing the door-to-door salesman
        • Creative marketing around the world
      • Company stories
        • Lamp producer Lux launches - forerunner to Electrolux
        • Axel Wenner-Gren founds Electrolux
        • One of the first global companies
        • Harder competition and category expansion
        • Becoming the global leader through acquisitions
        • Refocusing, stronger brands and new markets
        • Globalization, innovation and operational excellence
      • Brand stories
        • Always an idea ahead – AEG’s 135 year journey
        • Love ice cream? You can thank Frigidaire for inventing the freezer!
        • History of Zanussi: A reflection of the Italian wonder
        • Super cool! Food preservation innovation from 1956 to today
      • History timeline
      • Historical images
      • Historical videos
      • 100 years book
  • Contact
    Contact
      • Electrolux Global Headquarter Stockholm, Sweden
      • Electrolux Headquarters
      • Purchasing
      • Global Brand Licensing
      • Career - Go to our career site
      • Open jobs - Go to our career site
      • Corporate Communications
      • Investor Relations
      • Media
      • Sustainability
      • Recycling

History images - Advertising

Advertising
  • Business
  • Cooking
  • Design
  • Dishwasher
  • Electrolux location
  • Innovation
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  • People
  • Professional
  • Purpose
  • Refrigerator
  • Small appliances
  • Vacuum cleaner
  • All images
Ad brochure from France Ad brochure from France Refrigerator View
Vacuum cleaner model Z65. Ad brochure from Germany Vacuum cleaner model Z65. Ad brochure from Germany View
The Citybox (C15) was the first freezer from Electrolux The Citybox (C15) was the first freezer from Electrolux View
Exhibition room, Mexico Exhibition room, Mexico View
Lux V-pamphlet Lux V-pamphlet View
Vacuum cleaner model Luxomatic Z90 Vacuum cleaner model Luxomatic Z90 View
Refrigerator ad brochure from Australia Refrigerator ad brochure from Australia View
Refrigerator ad brochure from the United Kingdom Refrigerator ad brochure from the United Kingdom View
AB Electrolux exhibition showcase at a large industry exhibition that lasted 10th to 25th of June, 1944 AB Electrolux exhibition showcase at a large industry exhibition that lasted 10th to 25th of June, 1944 View
Vacuum cleaner ad brochure from Brazil Vacuum cleaner ad brochure from Brazil View
Image from a 1924 sales offensive for Electrolux vacuum cleaners during an exhibition held at Grand Central Palace in New York Image from a 1924 sales offensive for Electrolux vacuum cleaners during an exhibition held at Grand Central Palace in New York. View
Electrolux Z89 Electrolux Z89 View
Ad brochure from Germany Ad brochure from Germany Refrigerator View
Exhibition showcase for the Electrolux Assistent N1 Exhibition showcase for the Electrolux Assistent N1 View
Ad for the first freezer from Electrolux, the Citybox. Ad for the first freezer from Electrolux, the Citybox View
Floor polisher ad brochure from Germany Floor polisher ad brochure from Germany View
Ad brochure from Norway for the vacuum cleaner model Lux XI Ad brochure from Norway for the vacuum cleaner model Lux XI View
Exhibition in Melbourne, Australia Exhibition in Melbourne, Australia View
Refrigerator ad brochure from France Refrigerator ad brochure from France View
Refrigerator ad brochure from the United Kingdom Refrigerator ad brochure from the United Kingdom View
Product photo of woman stocking the refrigerator Product photo of woman stocking the refrigerator View
Vacuum cleaner ad brochure from Brazil Vacuum cleaner ad brochure from Brazil View
Australian ad for Volta vacuum cleaner Australian ad for Volta vacuum cleaner View
Electrolux Z89 Electrolux Z89 View
1920's ad brochure from Germany 1920's ad brochure from Germany Vacuum cleaner model V. View
Electrolux Assistent model N4 Electrolux Assistent model N4 View
Cover for an ad brochure from Germany Cover for an ad brochure from Germany View
Floor polisher ad brochure from France Floor polisher ad brochure from France View
1926 advertisement for Electrolux home sales 1926 advertisement for Electrolux home sales View
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ElectroluxGroup avatar; Electrolux Group @ElectroluxGroup ·
23h 1709101455938875870

Like a Chef Stockholm cooks up new opportunities! For the past month, a group of students have joined a top chef at our HQ to gain #cooking skills and a path towards a brighter future – thanks to the #ElectroluxFoodFoundation’s ‘Like a Chef’ program. https://www.linkedin.com/feed/update/urn:li:activity:7114859128715419648

Image for the Tweet beginning: Like a Chef Stockholm cooks Twitter feed image.
Reply on Twitter 1709101455938875870 Retweet on Twitter 1709101455938875870 0 Like on Twitter 1709101455938875870 0 Twitter 1709101455938875870
ElectroluxGroup avatar; Electrolux Group @ElectroluxGroup ·
20 Sep 1704495251207930287

Shout-out to the #ElectroluxFoodFoundation which has already reached its 2030 goal to donate three million meals to people in need across the world. 🍲🌎

The effort to support those in need continues. Learn more. ⬇️

Image for twitter card

Electrolux Group on LinkedIn: #electroluxfoodfoundation #community #donation #support

Shout-out to the Electrolux Food Foundation which has already reached its 2030 goal to donate three million meals t...

www.linkedin.com

Reply on Twitter 1704495251207930287 Retweet on Twitter 1704495251207930287 2 Like on Twitter 1704495251207930287 2 Twitter 1704495251207930287
ElectroluxGroup avatar; Electrolux Group @ElectroluxGroup ·
12 Sep 1701494090523705528

Lara Ginevra Del Pizzo is a noise and vibrations engineer, putting her acoustics awards to work at our lab in Susegana, Italy. 🔊

One of the mentors of our #STEM FEM #mentoring program, and an #LGBTQ+ advocate, she shares her #career journey so far.

Sounding out change: Our noise and vibration engineer inspires STEM students

Lara Ginevra Del Pizzo is a noise and vibrations engineer for Electrolux Group, putting her acoustics awards to work in our lab in Susegana, Italy,...

www.electroluxgroup.com

Reply on Twitter 1701494090523705528 Retweet on Twitter 1701494090523705528 0 Like on Twitter 1701494090523705528 6 Twitter 1701494090523705528
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CEO presentation AGM 2023 ENG
CEO presentation AGM 2023 SV
Electrolux Group logo
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in around 120 markets every year. In 2022 Electrolux Group had sales of SEK 135 billion and employed 51,000 people around the world.
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AB Electrolux (publ), SE-105 45 Stockholm, Sweden. Company registration number 556009-4178