Highlights:
- Electrolux Group outpaced growing market for front-load washers
- Optimal cleaning and stain removal even on cold cycle
- ENERGY STAR® certified models +75% since 2021
With the focus on driving sales in higher-value categories, Electrolux Group is further strengthening its offering in the attractive market for front-load washers in North America. The new Electrolux series 700 front load washer and dryer pair features a range of innovations to enable high-performance cleaning with less environmental impact.
In 2024, Electrolux Group outperformed the US market for front-load washers, a segment that has outpaced other laundry product categories in terms of market growth in recent years.
Sustainability is a key business driver for Electrolux Group and a differentiator for its brands. The new 700 series is an evolution of its highly rated predecessor, the Electrolux 600, and equipped with even more features to help consumers make more sustainable choices in their homes. As approximately 85% of an appliance’s total climate footprint occurs in the use phase, the most important contribution by Electrolux Group to tackle climate change is to make increasingly energy efficient products and inspire consumers to use them in ways that can reduce the use of resources.
Optimized for cold with same high cleaning performance
Washing temperature has a significant impact on energy costs, carbon emissions and clothing longevity. The new Electrolux washing machine offers optimal cleaning and stain removal even on cold cycle, without sacrificing cleaning performance. Therefore, temperature settings have been reordered with cold now listed first rather than at or near the bottom, as has been the industry standard. A cold sanitize option allows users to pair a cold-water wash and Lysol® Laundry Sanitizer that kills 99.9%1 of odor-causing bacteria in laundry, leaving clothes smelling fresh. The machine also features Tide Cold Certified, with an adaptive PODS® dispenser and SmartBoost™ technology, to deliver the most effective stain removal and extend the life of clothes.
In addition, a new care meter provides a visual indicator to give users the opportunity to choose cycle settings that consume the least amount of resources. For example, the Wear it AgainTM cycle is specifically designed to refresh lightly worn or wrinkled clothing. In just 15 minutes, the combination of steam, tumble and heat removes pet hair, reduces odors and reduces wrinkles.
ENERGY STAR® certified models continue to increase
Since 2021, Electrolux Group has increased the number of ENERGY STAR® certified models by 75% in its major appliances offering in North America. The new Electrolux series 700 washing machine boasts the ENERGY STAR® Most Efficient mark for 2024 and 2025 with the lowest energy consumption of any standard-size washer currently available on the U.S. market2.
1) When used as directed.
2) According to the U.S. Department of Energy Compliance Certification Database and Natural Resources Canada Energy Efficiency Ratings Database, August 2024 for standard size washing machines currently on the market.