What are the technologies helping our consumers to save water, energy, cut costs and time — and make their clothes last longer?
40% of our latest washing machines models launched in Europe1 surpass the top A energy label, with some models exceeding it by as much as 60%.2 Our latest tumble dryers also outperform the highest European energy rating of A+++ by up to 25%, while our washer dryers exceed the top energy rating by up to 15%.3
In North America, our latest front load washing machines have been recognized as ENERGY STAR® Most Efficient for 2024. In Latin America during 2024, we focused on including more water-saving features in more of our laundry ranges.
Smart nudges that make a difference
The user interfaces in our new laundry ranges communicate the most efficient cycles and functions to the consumer by providing intuitive display feedback and guiding them toward the most sustainable use of the product. These small nudges can help them save time and resources in their home.
In Europe, our SmartSelect feature for washing machines optimizes washing cycles based on user needs, saving up to 80% of energy, 50% of time and 20% of water.4 Meanwhile, SmartSave for tumble dryers offers user-friendly options that can reduce energy use by up to 20% per load.5
The UltraQuick program delivers the best quick stain removal in the market at just 30 C, thanks to advanced pre-mixing technology that quickly dissolves the detergent before it enters the drum.6
To help prolong the life of clothing, other important innovations are AutoDose in Europe and IntelliDose in Asia. These features deliver the optimal amount of detergent and softener for each load, helping to prevent manual overdosing and reduce detergent use by up to 60%.7
Our steam functions, such as SteamRefresh, can enable consumers to refresh their clothes while using 96% less water.8
In Latin America, our Power Jet washing machines help clothes last longer with up to 35% less color fading9 and 50% less wear,10 all while saving up to 50 liters of water.11
In North America, our new Electrolux front-load washers are optimized for cold water, ensuring effective cleaning and stain removal with less energy use. Our new front load dryer with Balanced Dry™ and LuxCare® Dry uses a moisture sensor to prevent over or under-drying and features Wear It Again™ to refresh fabrics without washing.
Innovation behind the scenes
“There are also many beneficial innovations that the consumer doesn’t see, such as more efficient motors, smart features, innovative sensors and new algorithms, which optimize cycles and use less resources,” says Elisa Stabon, Head of Product Experience Product Line Care. “Other innovations include allowing washing machines to activate detergents at lower temperatures and reduce detergent use.”
In 2024, we introduced the CareIndex, a groundbreaking tool that compares various laundry programs to determine how much longer they can extend the life of clothing. The index highlights how our shorter washing programs at lower temperatures effectively remove stains while conserving resources and helping clothes last longer.
Sources:
1) Models launched in 2024.
2) Calculation based on the declared Energy Efficiency Index (EEI) of master models compared to the EEI threshold for A class.
3) Calculations based on the declared Energy Efficiency Index (EEI) compared to the EEI threshold for A class for washing machines and washer dryers, and the EEI threshold for A+++ class” for tumble dryers.
4) Based on internal test comparing energy, time and water consumption of SmartSelect Normal setting Cotton 40 C with SmartSelect Extra Light setting Cotton 20 C on a 4 kg cotton load.
5) Based on internal testing comparing Electrolux HPTD Energy Class A+++ 8 kg with an annual consumption of 133 kWh, fast mode and eco mode vs. Electrolux HPTD Energy Class A+++ 8 kg with an annual consumption of 155 kWh on MixCare cycle.
6) Based on an external stain removal test on 59 stains using an UltraQuick 49-min program with a 4 kg load compared with market-leading brands in Europe with one-hour short programs using 30 C.
7) Based on an internal test of the amount of detergent used for a 2 kg load with AutoDose in Europe compared to an average manual dose according to an internal panel test.
8) Based on an internal test of water consumption comparing SteamRefresh with a full wash 30 C Delicate program for a 1 kg load.
9) Considering the medium water level, with the activation of the “Perfect Wash” function in the Normal program, with a water temperature of 22 C. Result obtained through internal studies, based on standard norms for red fabric color fading tests.
10) Considering the medium water level, with the activation of the “Perfect Wash” function in the Normal program, with a water temperature of 22 C, compared to LAC16. Result obtained through internal studies, based on standard norms for standardized fabric wear tests, which may present normal test variations.
11) Considering the activation of the “Perfect Wash” function in the Normal program, compared to washing without activating the function.