The consumer offering has its base in a differentiated product portfolio across the Group’s main brands Electrolux, AEG, and Frigidaire. Each brand is uniquely positioned with a clear segmentation and targeted value propositions, supporting mix improvements in prioritized categories.
The Electrolux brand represents Scandinavian design and human-centric innovation built on more than a century of heritage. AEG stands for precision performance and engineering excellence, while Frigidaire embodies affordability, modernity and relevance for the North American consumer in the mass market segment
All Group brands reflect our purpose to shape living for the better by creating more sustainable solutions for homes around the world. Read more about our Group sustainability framework For the Better here.
Electrolux
Since our foundation in 1919, we have designed with a clear purpose, rooted in our Swedish values and a sustainable relationship with nature. We do everything we can to care for our planet for future generations.
We are driven by an authentic conviction and great optimism that we can be part of the change and create a more sustainable lifestyle. And the one place where we can make a strong difference is at home, in people’s everyday lives.
For Better living. From Sweden.
AEG
We exist to redefine what you expect out of your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we’ve never settled for good enough. And we don’t think you should have to either. That’s why we never compromise with innovations for your home.
We believe in responsible innovations that stand out today and help build a better tomorrow. So you can live on your own terms while also taking care of the needs of the planet.
Challenge the expected.
Frigidaire
We’re proud, that for over 100 years, our innovative spirit has helped our Frigidaire families, live a little bit better.
Frigidaire offers meaningful, everyday innovations, which help our families waste less, and live happier and healthier. Together, we all can do our part to create a brighter future for our children and the communities we share.
For all we share. Frigidaire.