New product category helps bring cleaner, healthier air to the home
Charlotte, NC, March 27, 2025 – Electrolux Group is introducing a new lineup of air purifiers under its Frigidaire brand, marking a first in the brand’s more than 100-year history. The products are priced between $129 and $229 and are now available on Frigidaire.com, as well as on Amazon.*
“We are providing a range of products designed to enhance well-being in the home,” said Tara Helms, director of Sustainability for Electrolux Group, North America. “This is an extension of our commitment to shaping living for the better, allowing families to remove harmful allergens in the air.”
Innovative features that set the Frigidaire lineup of air purifiers apart:
- Powerful. The units’ HEPA (high-efficiency particulate air) filters – made of very fine mesh – capture up to 99.99% of airborne allergens and particles** such as pollen, dust, pet dander and particulate matter, down to 0.3 microns in size.***
- High-tech. Users can enable SMART mode, which automatically responds to changes in air quality, providing clean air effortlessly without the need for constant monitoring. Select models can be connected to the Frigidaire App, allowing consumers to monitor their room’s air quality, adjust settings and manage their filter life.
- Whisper-quiet. At just 20 decibels – the equivalent of a whisper – this air purifier seamlessly integrates into the home.
- Selection. Multiple sizes are available to accommodate large and small spaces.
* Pricing and promotions subject to change and can vary by retailer.
** Filters inanimate allergens. This product does not protect users or others against disease-causing bacteria or viruses.
***A micron is a unit of measure equal to one millionth of a meter. A human hair is about 70 microns wide.
