In 2025, the Group had sales of approx. 57.1 billion SEK in Europe, Asia Pacific, Middle East & Africa, equivalent to 44 % of total Group sales. Main brands in the region are Electrolux and AEG. The Group had approx. 19,100 employees in the region.
The region operates sales of all the Group’s product categories mainly through electrical and kitchen retailers and direct to consumers in most countries in the region.
The five largest countries by sales are Germany, Australia, Switzerland, United Kingdom, and Italy. The business area’s headquarters is in Stockholm, Sweden.
Production of major appliances are located in Poland, Italy, Hungary, Romania, Germany, Ukraine, Egypt, Thailand, China and Australia.
| Europe, Asia Pacific, Middle East and Africa, key figures | ||
|---|---|---|
| SEKm | 2025 | 2024 |
| Net sales | 57,135 | 59,795 |
| Organic growth, % | 1.6 | 0.4 |
| Operating income | 2,353 | 1,332 |
| Operating margin, % | 4.1 | 2.2 |
| Net assets | 10,396 | 9,210 |
| Return on net assets, % | 21.3 | 12.9 |
| Capital expenditure | 1,469 | 2,557 |
| Average number of employees | 19,152 | 21,507 |
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