Consumer preference
The major priorities within the driver consumer preference are continuing to strengthen our main brands, constantly improve and innovate to maintain product leadership and to adapt and be agile with how we go to market and serve both our customers and consumers.
Lifetime value creation
Lifetime value creation is another key strategic driver for driving profitable growth. The main priorities are building eco-systems and the innovative life-time solutions we offer throughout the consumer journey. This includes areas where we are today but also new business models.
Cost leadership
This strategic driver focuses on constantly improving efficiency, continuously taking out product cost and ensuring an optimized industrial footprint where we can utilize the modern factories we have today. Cost leadership also means a lean and very consumer-centric organization.
Cash generation
Cash generation is the fourth strategic driver. Here earnings generation is our main focus, together with working capital management to ensure we allocate capital to our prioritized areas and in a way that we reach our financial targets and ambitions.