Group Management

Group Management includes the CEO, heads of the global product lines Taste and Care, heads of the global functions Operations; Technology & Sustainability; Finance, Legal & IT; and People & Communications, and Heads of the three regional business areas.

Group Management’s shareholdings in AB Electrolux are stated as of December 31, 2023 unless otherwise stated and includes holdings of related natural and legal persons, when applicable. For transactions, follow the link to the Swedish Financial Supervisory Authority.

Jonas Samuelson
Jonas Samuelson
President and CEO

Born 1968. Sweden. M.Sc. in Economics and Business Administration. In Group Management and employed since 2008.

Other assignments: Board Member of Axel Johnson AB and Volvo Car AB.

Previous positions: Various senior positions within Electrolux Group including CFO of AB Electrolux, COO Global Operations Major Appliances and Head of Major Appliances EMEA. Chief Financial Officer and Executive Vice President of Munters AB. Various senior positions within General Motors, mainly in the U.S., and Saab Automobile AB.

Holdings in AB Electrolux: 94,795 B-shares.

Dan Arler
Dan Arler
Head of Product Line Taste

Born 1969. Netherlands. B.Sc. in Management. In Group Management since 2023 and employed 2002-2020 and since 2023.

Previous positions: Senior positions within Electrolux Group including, CEO of Business Area Asia-Pacific, Middle East and Africa, CEO of Business Area Europe, Middle East and Africa, and Senior Vice President of the Kitchen product line within Business Area Europe, Middle East and Africa.

Holdings in AB Electrolux: 18,448.1 B-shares.

Ian Banes
Ian Banes
Head of Product Line Care

Born 1968. United Kingdom. Masters Degree in Manufacturing Engineering. In Group Management since 2023 and employed since 2002.

Previous positions: Senior positions within Electrolux Group including Senior Vice President of the Fabric Care product line within Business Area Europe and Senior Vice President CX product line Care, Vice President of the Home Comfort product line within Business Area Europe, General Manager of the business in several countries, and Head of Manufacturing Operations in China. Positions prior to Electrolux Group include various roles at John Crane.

Holdings in AB Electrolux: 15,966 B-shares.

Elena Breda
Elena Breda
Chief Technology and Sustainability Officer

Born 1973. Italy. Masters Degree in Electronics Engineering and Ph.D. in Biomedical Engineering. In Group Management since 2023 and employed since 2002.

Previous positions: Senior positions within Electrolux Group including Global Senior Vice President CX product line Food Preservation, Senior Vice President of Sales for the Home Care & Small Domestic Appliances Europe, Vice President of Food Preservation and Home Comfort Asia-Pacific, and other positions in the Care product line within Business Area Europe.

Holdings in AB Electrolux: 8,623 B-shares.

Ricardo Cons
Ricardo Cons
CEO and Head of Business Area North America

Born 1967. Brazil. Bachelor in Business Administration, Finance and Marketing, MBA in Team Management. In Group Management since 2016 and employed 1997–2011 and since 2016.

Previous positions: Head of Business Area Latin America. Management positions at Franke in Latin America. Various senior positions at Electrolux Group Brazil, including President Small Appliances Latin America, Sales and Marketing Director Major Appliances. Positions in Volvo Brazil.

Holdings in AB Electrolux: 23,741 B-shares.

Carsten Franke
Carsten Franke
Head of Operations

Born 1965. Germany. Engineer’s degree (Dipl.-Ing) in Mechanical Engineering. In Group Management since 2020 and employed since 2005.

Previous positions: Various senior positions within Business Area Europe including Chief Operations Officer, Vice President Supply Chain, Vice President Industrial Operations and Vice President Electrolux Lean Manufacturing System. Positions prior to Electrolux Group include management roles at Knorr-Bremse AG and Maschinenfabrik Reinhausen.

Holdings in AB Electrolux: 14,370 B-shares.

Therese Friberg
Therese Friberg
Chief Financial Officer, Head of Finance, Legal & IT

Born 1975. Sweden. B. Sc. in Business Administration. In Group Management since 2018 and employed since 1999.

Other assignments: Board Member of AB SKF.

Previous positions: Senior positions within Electrolux Group including CFO of Major Appliances EMEA, Pricing Manager of Major Appliances EMEA and Head of Group Business Control.

Holdings in AB Electrolux: 22,541 B-shares.

Leandro Jasiocha
Leandro Jasiocha
CEO and Head of Business Area Latin America

Born 1976. Brazil. Master in Business Administration, M.Sc. in International Supply Chain/Purchasing. In Group Management since 2023 and employed 1995-2000, 2002-2016 and since 2018.

Previous positions: Various senior positions within Electrolux Group including Vice President Consumer Journey Latin America and Vice President Product Lines Latin America. Management positions at Hyva Global B.V.

Holdings in AB Electrolux: 6,817 B-shares.

Anna Ohlsson-Leijon
Anna Ohlsson-Leijon
Group Executive Vice President and Head of Business Area Europe, Asia-Pacific, Middle East and Africa, and Head of Group Consumer Direct Interaction development and the product line Wellbeing.

Born 1968. Sweden. B. Sc. in Economics and Business Administration. In Group Management since 2016 and employed since 2001.

Other assignments: Board Member of Atlas Copco AB and Schneider Electric SE.

Previous positions: Senior positions within Electrolux Group including Chief Commercial Officer of AB Electrolux, CEO of Business Area Europe, CFO of AB Electrolux, CFO of Major Appliances EMEA and Head of Electrolux Corporate Control & Services. Chief Financial Officer of Kimoda. Various positions within PricewaterhouseCoopers.

Holdings in AB Electrolux: 28,850 B-shares.

Lars Worsøe Petersen
Lars Worsøe Petersen
Chief Human Resources Officer & Communication

Born 1958. Denmark. M. Sc. in Economics and Business Administration. In Group Management since 2011 and employed 1994–2005 and since 2011.

Previous positions: CHRO, Senior Vice President at Husqvarna AB, 2005–2011. Various senior positions within Electrolux Group including Head of Human Resources for Major Appliances North America and Head of Electrolux Holding A/S in Denmark.

Holdings in AB Electrolux: 34,456 B-shares.