Group Management includes the President and CEO, Chief Financial Officer, Chief Product Officer, Head of Product Line Wellbeing & SDA, Chief Information Officer, General Counsel, CHRO & Communications Officer, and heads of the three Regions Europe, Asia-Pacific, Middle East and Africa; North America; and Latin America.
Group Management’s shareholdings includes holdings of related natural and legal persons, where applicable. For transactions, follow the link to the the Swedish Financial Supervisory Authority.
Yannick Fierling
Born 1971. France. M.Sc. in Mechanics, and M.Sc. in Engineering Science and Mechanics. In Group Management and employed since 2024.
Previous positions: CEO Europe for Haier Corporation. Several senior positions within Whirlpool Corporation, in Europe and globally. Various positions within SKF Group.
Independent to major shareholders.
Holdings in AB Electrolux: 45,000 B-shares.
Ulrika Elfving
Born 1973. Sweden. LL.M. In Group Management since 2026 and employed since 2010.
Previous positions: Other positions within Electrolux Group including Head of Corporate Legal. Attorney and associate at Gernandt & Danielsson Advokatbyrå and Law Clerk with the Stockholm District Court and Svea Court of Appeal.
Holdings in AB Electrolux: 5,360 B-shares.
Therese Friberg
Born 1975. Sweden. B.Sc. in Business Administration. In Group Management since 2018 and employed since 1999.
Other assignments: Board member of AB SKF.
Previous positions: Senior positions within Electrolux Group, including CFO of Major Appliances EMEA, Pricing Manager of Major Appliances EMEA and Head of Group Business Control.
Holdings in AB Electrolux: 31,444 B-shares.
Jens-Petter Iversen
Born 1964. Sweden. Master of business administration and Bachelor of Science Electrical Engineering. In Group Management since 2026 and employed since 2001.
Other assignments: Board member in Livförsäkringsbolaget Skandia.
Previous positions: Various positions within Electrolux Group, including CIO Major Appliance EMEA and Overall Program Director Global ERP and PLM programs.
Holdings in AB Electrolux: 5,454 B-shares.
Leandro Jasiocha
Born 1976. Brazil. Master’s degree in Business Administration, M.Sc. in International Supply Chain/Purchasing. In Group Management since 2023, employed 1995-2000, 2002-2016 and since 2018.
Previous positions: Various senior positions within Electrolux Group, including CEO and Head of Business Area Latin America, Vice President Consumer Journey Latin America and Vice President Product Lines Latin America. Management positions at Hyva Global B.V.
Holdings in AB Electrolux: 13,947 B-shares.
Eduardo Mello
Born 1968. Brazil. B.S. Bachelor’s degree in Mechanical Engineering and an MBA. In Group Management since 2026 and employed since 2011.
Previous positions: Senior positions within Electrolux Group, including Head of Product Line Global Food Preservation and Commercial VP for Latin America. Senior positions at MABE Brazil and Samsung Brazil as well as various other positions within the automotive and cosmetics industries.
Holdings in AB Electrolux: 41,861 B-shares.
Patrick Minogue
Born 1975. Ireland. Master’s degree in business administration and a bachelor’s degree in history. In Group Management since 2026 and employed since 2025.
Previous positions: President of U.S. Coffee at Keurig Dr Pepper Inc. Several senior positions at Bacardi and MillerCoors with roles leading commercial transformation, customer marketing and brand management.
Holdings in AB Electrolux: 15,000 B-shares
Francesca Morichini
Born 1978. Italy. Degree in Political Science with mayor in International Law. In Group Management and employed since 2025.
Previous positions: CHRO at Amplifon Group. VP HR EMEA and other senior roles in HR at Whirlpool. Multiple regional and global roles at Bialetti, L’Oreal and Barilla.
Holdings in AB Electrolux: 0 shares.
Vincent Rotger
Born 1972. France. Master in Management, executive education in M&A and Corporate Strategy. In Group Management since 2026 and employed since 2025.
Previous positions: COO at EverEver and various senior positions at Haier Europe and Whirlpool France.
Holdings in AB Electrolux: 0 B-shares.
Michelle Shi-Verdaasdonk
Born 1980. Australia. B.Sc. in Aerospace Engineering and Aviation Science, Master’s degree
in Engineering, Quality Management, and an Executive MBA. In Group Management since 2024, employed 2010-2015 and since 2024.
Other assignments: Board member of Polaroid.
Previous positions: Senior positions within Dyson Group, including Chief Supply Chain Officer and Executive Committee Member. Various senior global positions within Signify (former Philips Lighting) as well as Electrolux Group. Various positions within PepsiCo, and Ford Motor Company in Australia.
Holdings in AB Electrolux: 2,300 B-shares.