As a manufacturer that strives to develop energy-efficient home appliances, we work closely with our retail partners around the world to generate awareness around energy efficiency in the home to help consumers make informed purchasing decisions.
We do this through various partnerships, campaigns and events together with customers and retailers that promote the sustainability benefits of our products.
Promoting products that can help improve energy efficiency in the home
During the year, we launched our EcoPlus selection in Brazil that includes our most efficient products in terms of energy and water use across all product categories.
“EcoPlus provides us with a valuable platform to promote our products with higher energy efficiency performance on our website in social media and in the stores of our retailers,” says João Zeni, Sustainability Director, Business Area Latin America. “It’s about making it easy for consumers to make purchase decisions that can help them to live more sustainably.”
The launch of EcoPlus in Brazil followed the success of the Electrolux/AEG EcoLine in Europe; a thoughtful selection of our kitchen and laundry appliances designed to help reduce energy use in everyday life. We will identify further opportunities to expand these product selections to new markets.
“In 2024, Electrolux/AEG EcoLine played a useful role in the Milan Design Week, the ‘We’ll pay your bills’ campaign and the ‘Umdenk Bonus’ promotion,” explains Sarah Schaefer, VP Sustainability, Business Area Europe, APAC & MEA.
Proud to be the ENERGY STAR® Partner of the Year
In the US, our continuous work to increase the efficiency of our products was recognized by the US Environmental Protection Agency (EPA) ENERGY STAR program as we were awarded “Partner of the Year” for the second time.
“This recognition strengthened our position as a sustainability leader in the US and the ENERGY STAR team invited us to exhibit our products at an annual event for retailers, utility companies and government agencies,” says Tara Helms, Sustainability Director, Business Area North America. “We were also invited by our trade partners to present at various events, such as PRIMETIME Las Vegas to discuss the role of home electrification.”
“Ratings platforms like EcoVadis are not just awards that recognize our good sustainability progress — they play an important role in helping us to drive sustainability in our organization by identifying how we can further improve our work,” says Rose Vanhecke, Senior Manager for Sustainability.