Consumers purchasing the Ergorapido instant cleaner are now able to choose among seven appealing colors: four new ones and three best sellers. The new colors are Aqua Blue, Olive Green, Chocolate Brown and Clear Blue.
Since its launch in 2004, Ergorapido has grown to become one of the best-selling cordless stick vacuum cleaners. A huge contributing factor to this success is the vacuum’s sleek design and appealing colors. Now it is, once more, time to upgrade the color palette.
The new colors are Aqua Blue and Olive Green in the nickel-metal hydride (NiMH) range and Chocolate Brown and Clear Blue in the lithium (Li-ion) range. They are joining three already popular colors: Cassis, Antique Steel and Copper. In addition, a Green Range version Ergorapido has most recently been launched.
Keep up with color trends and offer new ones is always crucial in Electrolux product development, and this is even more the case when it comes to Ergorapido. Consumers don’t hide their Ergorapido cleaners in a closet. In fact, they are constructed for the consumer to have them out where everyone can see them. Therefore it is important that they fit into modern homes. The new colors were carefully selected because they are fresh and contemporary, and to suit Ergorapido in a cool way.
“Users appreciate how easy it is to clean with Ergorapido,” says Martina Nillenstedt, who led the team that decided on the new colors. “We call it cordless freedom!”