As the scope and severity of the Covid-19 pandemic continues to develop around the world, Electrolux is supporting local communities and people in need. At the same time consumers, many sheltering at home, rely on their home appliances more than ever.
“The world is going through an extremely challenging time, and as a global brand it is our responsibility to support those affected by the crisis where we can while also keeping our business going to meet essential consumer needs. Colleagues around the world have been getting involved in their local communities in many different ways to help society. It is the right thing to do and we will continue to do so for as long as it takes. I believe together we can make a difference”, says Electrolux CEO Jonas Samuelson.
Electrolux is supporting healthcare efforts where possible by donating equipment, materials and time at several locations. To help with the shortage of personal protective equipment for example, factories in North America and Sweden have donated vacuum cleaner filters to produce over 110,000 face masks, while factory workers in Brazil and Germany are helping produce face visors and plastic components for face masks to supply to local hospitals.
Local teams across Europe have also donated hundreds of Electrolux and AEG appliances such as washers, dryers, microwaves and ovens to hospitals in need. In Poland, Electrolux has also supplied several isolation hospitals with air filters.
Electrolux is also enabling employee-driven initiatives to support people in need through the non-profit Electrolux Food Foundation. Examples include the delivery of meals to frontline workers and ‘high-risk’ homes in Stockholm, Sweden, daily meals to doctors in Moscow, food for the elderly in San Francisco, US and food vouchers for poor communities in Brazil. More relief donations will follow around the world.
The Food Foundation has also partnered with the world’s largest humanitarian network the Red Cross, supporting their Disaster Relief Emergency Fund which is directed towards immediate response operations to get food where it’s desperately needed. Electrolux employees are also volunteering through the Red Cross at a country level. In Spain for example, the local Electrolux team is currently running a fundraising campaign with the Food Foundation and Spanish Red Cross to supply almost 5,000 meals.
The Food Foundation’s sustainable eating program Food Heroes has also taken its workshop for kids (normally held in classrooms) to the Electrolux Instagram page to support homeschooling parents and help kids learn about the importance of healthy eating, from the safety of their home. The lessons are also available to download in 11 different languages here.
To further help the fight against Covid-19, in Sweden Electrolux recently partnered Hack the Crisis Sweden, joining thousands in a government-organized hackathon to come up with concepts to save lives, communities and businesses.