Electrolux joins forces with the Red Cross to support people in need

The Electrolux Food Foundation is partnering with the Red Cross, the world’s largest humanitarian network.

The foundation has chosen to donate to the Red Cross Disaster Relief Emergency Fund, which is directed towards immediate response operations where food is desperately needed.

“We chose to partner with the Red Cross and Red Crescent because they are globally renowned, have a passion for sustainability and they have a long history of supporting people in need,” says Malin Ekefalk, Director Social Responsibility & Community Investment. “We are very proud of this partnership”.

“Today in the world we have over 100 million people suffering the humanitarian consequences of climate change. Extreme climatic events and crises continue to drive hunger in many parts of the world with undernourished people rising to 822 million,” says Giomar Nilsson, Corporate & Foundation Partnerships Manager, Swedish Red Cross. “We are very happy to have the Electrolux Food Foundation join forces with us in this campaign and more in the future, to make a difference in the world for the most vulnerable people.”

Electrolux employees globally will have the opportunity to get involved too, invited to donate to the fund through a special platform. The first instance will be on Red Cross Day on 8 May.

This is the third global program established by the Electrolux Food Foundation following the launch of Food Heroes and Like a Chef.

About the Red Cross:
The International Red Cross and Red Crescent Movement is the world’s largest humanitarian network, gathering nearly 100 million members and 17 million volunteers in 192 National Societies. Their mission is saving and protecting human lives, preventing and relieving human suffering, and securing respect for every person’s dignity without discrimination as to nationality, race, religious beliefs, class or political opinions.

About the Disaster Relief Emergency Fund (DREF)
The Disaster Relief Emergency Fund (DREF) is a mechanism to provide funds before emergency appeals are launched to support the immediate response operations of Red Cross Red Crescent National Societies when disasters strike. With Forecast based Action (FbA) complementing the DREF support is released within 24-hours to timely and effectively implement early actions when a weather forecast shows a high likelihood of an extreme weather event critically impacting people.