The Group aims to shape better and more sustainable living around the world by promoting better eating, better garment care and better home environments together with consumers and partners.
Enable better Taste, Care and Wellbeing experiences
Electrolux Group’s products are an essential part of daily life for millions of consumers around the globe. By influencing how its products are used, Electrolux Group can enable people to make healthier and more sustainable choices. This can promote more resource-efficient food choices and encourage more sustainable eating habits; improve laundry efficiency and garment care; and increase the adoption of solutions that can contribute to healthier, more comfortable indoor living.
Focus Areas
Better Taste: Enable people to eat healthier and more sustainably
Healthier and more sustainable food habits often go hand in hand. Electrolux Group products can help consumers eat healthier and more sustainably. The Group strives to develop enhanced food preservation solutions that can help reduce food waste and ensure food quality; cooking techniques that can help to preserve nutrients; and product solutions that can enhance more sustainable living by providing practical support and advice.
Better Care: Enable people to make their clothes last longer and care for every fabric
Most consumers believe that increasing the lifespan of garments by taking better care of them is the best approach. However, they often practice outdated laundry habits due to a lack of knowledge, time or access to more energy-efficient laundry appliance functions. (Source: 2019 Better Living Report)
The Group aims to help consumers to make their clothes last longer and care for every fabric by providing features and functionalities that improve the laundry process.
Better Wellbeing: Enable healthier, more comfortable indoor living
Four out of five consumers mention air quality and cleanliness as two of the most important factors for wellbeing at home. However, only 39% of people feel empowered to improve their indoor air quality. (Source: 2019 Better Living Report)
The Group aims to enable healthier, more comfortable indoor living. This is achieved by launching solutions and functionalities that can help consumers to benefit from more comfortable indoor environments with cleaner air, water and surfaces.
Inspire healthier and more sustainable habits
The Group’s purpose is to “Shape Living for the Better”. Therefore, it is important to understand what truly matters to people. By leveraging on product innovation, including AI-powered personalization based on actual consumer use, and implementing new business models, the Group can help to promote healthier and more sustainable consumer habits.
Electrolux Group strives to nudge consumers through connected home ecosystem opportunities that bond the home, its appliances and services to inspire better living throughout the entire ownership journey.
Focus Areas
Better Ecosystem: Inspire people to live more sustainably at home
Offering a personalized ecosystem of appliances, consumables, accessories and services, and identifying new business models, can create opportunities for healthier, more effortless and sustainable living.
The Group aims to inspire consumers to adopt healthier and more resource-efficient everyday habits. This is mainly achieved through driving awareness campaigns on small behavioral changes for more sustainable living; educating how a connected home environment can enhance conscious energy and water use; and promoting circular business models.
Contribute to positive change in society
Sustainability has long been a cornerstone of Electrolux Group’s strategy and a key enabler of our purpose to Shape Living for the Better. It is also part of our mission to reinvent lifetime taste, care and well-being experiences for more enjoyable and sustainable living around the world.
As a company that has been recognized for many years as a sustainability leader in our industry, the Group has a responsibility to contribute to making a positive change in society. By partnering with local communities, global and regional organizations and initiatives that help to advance decarbonization, circularity and more sustainable food habits, we can extend our impact far beyond our operations.
Focus Areas
Electrolux Food Foundation: Inspires and educate consumers and professionals on more sustainable cooking and eating habits, and supports people in need
One third of all food produced in the world, is lost or thrown out — creating over one billion tons of food waste every year. This represents not only a massive waste of resources such as water, land, and energy, but also contributes significantly to global greenhouse gas emissions.
(Source: Food Waste Index Report 2024)
The Electrolux Food Foundation is committed to inspire more sustainable cooking and eating habits among youth, consumers and professionals, and supports people in need. This mission is achieved through collaboration with global organizations like Worldchefs and AIESEC, through the Feed the Planet partnerships, and several local partners. Through its educational programs, the Foundation aims to educate one million people on sustainable food habits and to train 50,000 kitchen professionals and 3,000 underprivileged people on culinary workplace skills, with a focus on sustainable cooking by 2030.
The Electrolux Food Foundation also aims to inspire 300 million people to adopt more sustainable food choices, through communication and awareness campaigns.
Commitment and Advocacy: Continuously strengthen the Group’s sustainability leadership in our industry and beyond
As a recognized leader in sustainability, Electrolux Group has a responsibility to communicate its commitments and engage in industry dialogue bringing its expertise to industry associations. This also reinforces the Group’s commitment to be a responsible, forward‑looking company and helps to attract talent, customer loyalty and differentiation in the market.
The Group continuously evolves its advocacy and engagement strategy to reinforce its role as a trusted partner. This is achieved by working, for instance, with environmental, social and governance (ESG) standard‑setting organizations to align with emerging reporting requirements, participating in global climate coalitions, and publicly sharing best practices on corporate decarbonization, energy efficiency, food systems and recycled materials use.
Collaborations: Drive partnerships for a more sustainable transition toward a decarbonized society
Partnerships help strengthen communities, promote more sustainable living, and support initiatives that enable more inclusive and healthier societies. Electrolux Group aims to strengthen its role as a catalyst for better living by engaging in strategic, purpose-aligned investments and partnerships that support its sustainability targets — accelerating innovation, promoting more responsible value chains and contributing to a positive impact in society.
The Group actively partners across industry and society with suppliers, peers, academia, and non-governmental organizations (NGOs) to drive meaningful change.
