Consumer at the core of Electrolux Group’s strategy
Electrolux Group’s vision is to be the home appliance industry leader in consumer satisfaction – delivering outstanding lifetime experiences with solutions that always get better. This is our guiding North Star and we will, continue to pursue this vision while navigating short-term volatility and, in recent years, a high degree of macroeconomic and geopolitical uncertainty impacting consumer demand. During 2025, Electrolux Group has updated its strategy with the aim to drive organic growth by expanding in its main channels and product categories while focusing on consumer preferences and delivering lifetime value to its consumers. The consumer-centric approach, together with cost leadership and a strong focus on cash generation, are key drivers of the strategy designed to meet the Group’s financial targets.
Our Mission
We reinvent lifetime taste, care and wellbeing experiences for more enjoyable and sustainable living around the world
Our Vision
Our vision is to be the home appliance industry leader in consumer satisfaction – delivering outstanding lifetime experiences with solutions that always get better
Our Purpose
Shape living for the better
