Electrolux has a global design team in seven studios spanning the world, each providing unique local knowledge and context. Our designers operate and collaborate in a wide variety of disciplines, with specialists in in physical experience design and digital experience design, strategy in design and much more. What unites them all – wherever they are and whatever they do – is the quest to create outstanding and meaningful user experiences with the Human Touch philosophy at the core.
Physicality in design
Through the many disciplines involved in shaping the physical design of Electrolux products throughout the development process, we define and set the standards for the overall user experience through esthetic appeal, fit-feel-finish, and usability. Physicality in design is also about maintaining a common brand identity across products and safeguard how they connect to the digital part of the experience.
Disciplines: Industrial Design, CMF Design, Fit-Feel-Finish Design, Product Graphic Design, Surfacing Design, Model making
Industrial designers are empathetic scriptwriters. We create a positive impression on our consumers through controllable meaningful experiences. Such as enabling a function to be understood and engaged with through a subtle, intuitive form, or through an explicit shape or color that grabs attention.
Our objective is to harness colors, materials, and finishes that create an unparalleled, memorable and sustainable experience for our consumers every time they engage with our products. We achieve this through understated, delightful textures, intriguing surfaces, durable materials and inspiring colors.
Our focus on Fit Feel Finish is our way to bring science to user perception. We look at product quality through design lenses, and work with the sensorial elements that turn our products into pleasant experiences to discover and use. I want to create products that users will love from the beginning and engage with for a long time!
Digital and Service Design
Whether you interact with a product’s user interface, an app or one of the services we provide, every dimension of our solutions should connect well with the physical devices in the system. Digital and service design is also about exploring new business opportunities, guided by Human Touch, by connecting services with the physical and digital world using intelligent platforms.
Disciplines: Interaction Design, UI Design, Visual Design, UX Research, UX Writing, Prototyping, Service Design
It’s rewarding to be in a position that enables me to drive value and positive impact both on a human and a macro level. By reducing friction across different interfaces and modalities and defining the consumer experience holistically, we make a difference for our users. And through sustainable design, we make a difference for the environment.
Service Design can have many definitions and be multiple things at the same time which I find fantastic. One of the most valuable dimensions of Service Design is that we can focus on the frontstage as well the backstage of solutions, considering both businesses opportunities and user desires. So we are able to co-create innovative experiences that improve people’s lives.
Strategy in Design
From the research that inspires us to the structured processes that guide our design projects across the finish line, these disciplines set the strategic direction and organizational framework for design at Electrolux. It’s also about achieving effectiveness throughout the team, and championing design across the Electrolux Group.
Disciplines: Design Strategy, Design Research, Experience Design, Circular Design, Usability Research, Design Effectiveness
Experience Design is a team sport! Empathy and collaboration are important elements, as we have to continuously be in context and co-create with users and internal teams. We are problem solvers, starting by understanding real people’s problems and gaining insights to drive impactful human-centered experiences.
Understanding the human experience is at the heart of Design Research. It inspires the imagination while informing the strategic direction of design through empathetic, immersive, and iterative approaches. It sheds light on the unknown and the familiar at early explorative stages, to guide us in creating truly meaningful experiences for people.
Communication in design
How do we conjure the greatest emotional impact? Communications in design supports our overall brand ambitions by developing detailed application guidelines and specifications for various touchpoints. The objective: to attract, inspire and motivate our consumers through text, images and graphics.
Disciplines: Communication Design, Packaging Design, Visual Imaging