In 2022, the Group had sales of 17 billion SEK in the region, equivalent to 13 % of total Group sales. Main brands in the region are Electrolux, AEG, Westinghouse, Zanussi and Kwikot. The Group has approx. 8,000 employees in the region.
Market characteristics & Electrolux Group position
- In Australia and New Zealand, market penetration is high and demand is primarily driven by design and innovations as well as water and energy efficiency.
- The market in Southeast Asia is characterized by strong growth with emerging economies, rapid urbanization, small living spaces and an expanding middle class.
- The Group has a leading market position in Australia and New Zealand, especially in cooking.
- The Group hold a strong market position in targeted segments in Southeast Asia, especially frontload washers, as well as a strong market position in water heaters in South Africa.