The Group strives to create Better Solutions — products and services that can enable consumers to save energy and water, reduce food waste, make their clothes last longer and create a healthier home while working toward a more circular economy through durability, services and materials.
Enhance product efficiency and functionality
Electrolux Group strives to create ever more efficient, high-performance appliances, which can help consumers to reduce energy and water use, waste less food, make clothes last longer and have healthier home environments. The Group continuously improves performance of its appliances, striving to raise the bar for product efficiency.
Focus Areas
Energy and Water Efficiency: Reduce CO2 emissions across the life cycle of the appliance
Tackling climate change by reducing greenhouse gas emissions is one of the most urgent global challenges facing society. Considering that approximately 85% of the Group’s emissions in 2021 came from the product usage in the post-purchase phase, this is where the Group can make the biggest impact.
The Group’s science-based target aims to reduce its Scope 3 emissions by 42% between 2021 and 2030. This is achieved primarily by developing products that are more energy and water efficient. Product innovation to increase energy efficiency in appliances is expected to account for 20% of the targeted 42%.
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Smart-Enabled Functionalities: Innovate to help consumers use appliances in a more sustainable way
The Group aims to innovate with smart features and functionalities that help consumers use appliances in a more sustainable way, with less effort. This is achieved primarily by continuously improving digital functionalities and features, enhancing user-phase interaction, and expanding the adoption of more resource-efficient default settings.
The Group is also exploring new business models by developing partnerships with third-party providers to broaden the appliances’ ecosystem, offering complementary services that add value across the consumer journey.
Create solutions that always get better
By embedding connected technologies into new platforms, the Group enables appliances to be continuously upgraded, just like systems that evolve through regular software updates to maintain performance and relevance over time. This aligns with the Group’s aim to deliver solutions — products and post-purchase solutions — that “always get better”.
Focus Areas:
Reliability and Upgradability: Design products for reliable performance and flexibility
Appliances that stay relevant for longer and get better over time are a key consumer expectation, and this generates lifetime value for consumers and the Group.
The Group aims to design products for reliable performance and flexibility. This is achieved primarily by continuous innovation by applying a “Use Longer” principle — designing solutions and providing services that increase the durability, upgradability and repairability of products — focusing on long-lasting performance, increased resistance to wear and tear, use of trusted materials, strong and timeless design, and internal validation processes.
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Repairability and Services: Design products that are easy to repair and deliver premium services and support
Solutions also include the sale of consumables, accessories, spare parts, and the availability of components. This ensures that consumers can maintain and extend the use of their appliances.
The Group aims to support consumers with remarkable after-sales service, support and solutions. This is achieved by continuously renewing the Group’s offering on extended warranties, tailored repair services, instructions for self-repair, and innovative business models to further reinforce reliability and provide peace of mind.
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Recyclability and Reuse: Design products for a more circular economy
This is achieved by applying a “Use Again” principle — identifying value at the product’s end of life and finding new approaches to redeploy materials back into the system —with a focus on end-of-life collection, remanufacturing, recovering usable components from the product’s end-of-life and promoting the processing of waste materials into new resources like energy.
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Accelerate the use of recycled, safe and trusted materials
Consumers are increasingly demanding more circular products and solutions. This includes everything from recycled materials incorporated into products and more sustainable packaging, to solutions that extend the lifespan of their products. Electrolux Group’s own research has shown that consumers perceive products containing recycled plastics to be more innovative, premium, high quality and sustainable. The Group recognizes its role in helping people to live more circular lives through its products and solutions.
Focus Areas:
Circular Materials: Increase recycled content in core manufacturing materials
Materials are Electrolux Group’s second largest source of greenhouse gas (GHG) emissions after product use. Virgin materials cause considerable GHG emissions through their extraction and manufacturing. The Group is committed to enabling more circular design by increasing the use of recycled and recyclable materials. The Group has a target to achieve 35% recycled content in core materials (steel and plastics) used in its own manufacturing operations by 2030. This is achieved primarily by sourcing material made from recycled plastics and steel.
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Chemicals: Use safe and trusted substances
Various substances, including chemicals, are used in the appliance industry and the impact of chemicals on people and the environment is high on Electrolux Group’s agenda. The Group employs a rigorous, high-standard approach to selecting materials for its products.
The Group is committed to continuously raise the bar on chemical requirements, using safe and trusted substances, according to the latest scientific research. This is achieved primarily by maintaining ISO 14001 environmental management system standards at all Electrolux Group’s manufacturing sites; continuously reviewing the Group’s Restricted Materials List according to regulatory requirements and scientific findings; working with suppliers to replace chemicals of concern; and phasing out the use of high global-warming-potential hydrofluorocarbons.
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