After achieving an average of 79 liters of indoor water consumption per person per day in a pilot in Los Angeles, USA – less than half the city’s average of 182 liters – the 50 Liter Home Coalition (50L Home) will start a new pilot involving up to 150 homes in England that aims to reduce domestic water consumption. The pilot comes at a critical time, as the UK faces increasingly frequent heatwaves (the most recent in mid-June 2026 with record high temperatures) and growing pressure on water resources.
50L Home, convened by the World Business Council for Sustainable Development (WBCSD) and the World Economic Forum (WEF), has been awarded £1.5m in funding from Ofwat, the regulator of water and wastewater services in England and Wales, to set up the pilot that is expected to begin in late 2026 and run for three years. The new pilot will demonstrate how households can significantly reduce water use while increasing quality of life by using superior appliances, fixtures and consumable products. Appliances from our premium AEG brand, designed to support energy and water savings, will be supplied.
“The England pilot will take the US pilot to the next level. We are scaling up from 15 to 150 homes and, as smart metering is prevalent in the UK, we can take advantage of this data instead of collecting it manually from each home. It is very exciting to see the 50L Home evolving and to see that our appliances really make a difference in helping households reduce their water and energy consumption, and nudge consumers toward more sustainable, better living habits,” says Elena Breda, SVP Product Strategy, Innovation, Sustainability.
“The results of the Los Angeles pilot show that high-efficiency appliances and smart home design can make a measurable difference in homes. This is about creating solutions that people enjoy using every day, while delivering significant water, energy, and cost savings and making sustainable living achievable at scale,” adds Breda.
Water consumption drops significantly in Los Angeles pilot
In the 50L Home pilot in Los Angeles, 15 retrofitted homes equipped with Electrolux water-and energy-efficient appliances delivered compelling results over two years.*
Without visible water monitoring sensors or prompts to encourage them to use less water, participants naturally reduced their water use. Households averaged just 79 liters of indoor water consumption per person per day. This is less than half the official Los Angeles average of 182 liters. In addition, the participants reported easier and more enjoyable household routines.
On average, per home, daily water use for laundry dropped by 32% and daily hot water use was reduced by 48%, thanks to high-efficiency washers and laundry detergent designed to work well in cold water.
Overall daily water usage in the kitchen across both the sink and dishwasher was reduced by 14%, even with 13% more dishwasher cycles per week. On average, per home, daily time at the sink dropped by 13% as activities such as pre-rinsing and soaking dishes were reduced.
Learn more about the 50L Home pilot in Los Angeles in this film.
* Source: Los Angeles Study Press Release | 50L Home
About 50L Home
The 50L Home is jointly coordinated by the World Business Council for Sustainable Development (WBCSD) and the World Economic Forum. Members include Electrolux Group, IKEA, Kohler, and Procter & Gamble. 50L Home addresses two pressing global challenges: water security and climate change. It strives to re-invent the future of water and change the narrative on domestic water consumption.
To learn more visit: 50L Home | 50L Home
