Wanted! Appliances for the home of 2020 3rd international design competition launched

For the third straight year, Electrolux lets students from around the world compete to design household appliances for the future. This year, Electrolux Design Laboratory is looking for solutions for the home of 2020.

How will we live in 2020? University students from around the world are invited to compete for cash-awards and high-end workshops in Stockholm in November. Electrolux is looking for product ideas around cleaning clothes, cleaning dishes, cleaning floors, storing drinks, storing food and cooking.

The products need to be relevant for the year 2020. The jury will judge entries based on design and innovation in terms of both functional and technological aspects, but with focus on solving real problems in everyday life.

This year’s competition will be run jointly with the Internet site designboom.com and is open to all students of design from all nations.

“The Electrolux Design Laboratory competition is an opportunity for both students and our own designers to gain positive influences outside their ordinary tasks,” says Henrik Otto, Senior Vice President of global design at Electrolux.

The jury will select 12 finalists to participate in a six-day design event in Stockholm, including workshops, model building and a competition for cash-awards, appliances and more.

The winner will be announced during Future Design Days in Stockholm, November 14, 2005.
The winning concept in Electrolux Design Lab 2004 was designed by a team of three from University of New South Wales in Australia. Their project “Rockpool” is a waterless dishwasher for the year 2015. Using carbon dioxide, it cleans tableware for four in 12 minutes.

Down-loadable photos of last years’ entries are available on www.electrolux.com/press

Further information
For further information contact Margaretha Finnstedt Møller, Director Media Relations + 46 70 678 61 58