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  • About
    About

      • Electrolux Group shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

        Read more
        Link to Electrolux purpose
      • Electrolux Group in brief
      • Purpose, vision & mission
      • Main strategic drivers
      • Innovation focus areas
        • Taste
        • Care
        • Wellbeing
      • Brands
      • Markets and regions
        • Europe, Asia Pacific, Middle East and Africa
        • North America
        • Latin America
      • Group management
      • Board of directors
      • Design at Electrolux Group
        • Design philosophy
        • The Team
        • Designing Better Experience
      • Global Projects Business
  • Sustainability
    Sustainability

      • Electrolux Group is an industry leader in sustainability. The Group has bold 2030 sustainability Goals and aims to achieve net-zero emissions in the value chain by 2050.


        Annual Report 2025

      • For the Better
      • Better Company
        • Drive more resource-efficient operations
        • Act responsibly with respect for people and ethics
        • Drive a more sustainable supply chain
      • Better Solutions
        • Enhance product efficiency and functionality
        • Create solutions that always get better
        • Accelerate the use of recycled, safe and trusted materials
      • Better Living
        • Enable better Taste, Care and Wellbeing experiences
        • Inspire healthier and more sustainable habits
        • Contribute to positive change in society
      • Climate Goals
      • Electrolux Food Foundation
      • Better Living Actions
      • Ethics Hub
      • Codes and policies
        • About our code and policies
        • Code of Conduct
        • Environmental policy
        • People policy
        • Workplace Policy and Supplier Workplace Standard
        • Workplace directive
        • Tax policy
        • Report a concern
      • Sustainability reports
      • Conflict minerals reports
      • Other reports
      • Restricted materials
        • Substances search & List
        • Specific topics instructions
        • Glossary
        • Support
      • Transparency in the supply chain
      • Ethical marketing and advertising principles
      • Recycling information
        • Contact
        • Recycling of Products
        • Producer responsibility
      • Climate commitments
        • Electrolux and the UN’s Cool Coalition
      • Sustainable finance
      • IT Sustainability Framework
      • Sustainability case stories
      • Sustainability news
      • Sustainability press releases
  • Investor Relations
    Investor Relations

      • Electrolux Group Investor Relations offer a wide range of information for the financial community, including extensive current statistics as well as archived reports. Visit our section for key highlights.

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        Link to investor relations
      • Strategy
        • Consumer preference
        • Lifetime value creation
        • Cost leadership
        • Cash generation
        • Key industry trends
      • Regions
        • Europe, Asia Pacific, Middle East and Africa
        • North America
        • Latin America
        • Market overview
      • The share
        • Share price and trading
        • Shareholder structure
        • Dividend and share buybacks
        • Share capital and history
        • Conversion of shares
        • Analysts and earnings estimates
      • Financial information
        • Financial targets
        • Financial data
        • Currency exposure
        • Rights Issue 2026
        • Definitions
      • Reports and presentations
        • Interim reports and presentations
        • Annual Reports
        • Presentations to the financial markets
        • SEC filings
      • Debt market
        • Net debt
        • Long-term bond issues
        • Sustainable finance
      • Investor Relations Calendar
      • Press releases
      • Subscribe
      • Investor Relations contacts
  • Corporate Governance
    Corporate Governance

      • Electrolux Group aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders. This involves the maintenance of an efficient organizational structure, systems for internal control and risk management and transparent internal and external reporting.

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        Link to Corporate Governance
      • Governance structure
        • Articles of association
      • Corporate Governance Reports
      • Remuneration Reports
      • News about Corporate Governance
      • General Meetings
        • Extraordinary General Meeting 2026
        • General Meetings - Archive
      • Nomination Committee
        • Nomination Committee 2026
        • Nomination Committees - Archive
      • Board of directors
        • Board composition
        • Board's work
        • Remuneration to Board members
        • People Committee
        • Audit Committee
        • Strategic Planning Committee
      • Group Management
        • Remuneration to Group Management
        • Internal control over financial reporting
      • Auditors
  • Career

      • Visit our career site to search for jobs and learn more about life at Electrolux Group

        GO TO OUR CAREER SITE
  • Newsroom
    Newsroom

      • Electrolux Group is committed to providing a quick response to all inquiries from the media.

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        Link to Newsroom
      • Group press releases
        • Acquisitions and divestments
        • Annual General Meeting news
        • Corporate Governance news
        • Corporate news
        • Financial news
        • Product news
        • Reports
        • Share buyback
        • Sustainability
      • Group News
        • Awards and Recognition
        • Consumer trends
        • Design and innovation
        • News in brief
        • People
        • Sustainability
      • Local Newsrooms Go to our local newsrooms to find local news
      • Choose market
        • Europe
          • Austria
          • Denmark
          • Finland
          • France
          • Germany
          • Hungary
          • Czech Republic
          • Italy
          • Norway
          • Poland
          • Portugal
          • Romania
          • Schweiz / Switzerland
          • Slovakia
          • Spain
          • Suisse/Switzerland
          • Sweden
          • United Kingdom
        • APAC & MEA
          • ANZ
          • China
          • Thailand
          • UAE
        • North America
        • Latin America
          • Argentina
          • Brazil
          • Chile
          • Colombia
          • Ecuador
          • Mexico
          • Peru
      • Image bank
      • Video bank
      • Subscribe
      • Media contacts
      • Corporate Communications contacts
  • History
    History

      • Founded in Sweden in 1919 by entrepreneur Axel Wenner-Gren, Electrolux has shaped living for the better for over 100 years by reinventing what great taste, care and wellbeing experiences mean for our consumers. This is our story.

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        Link to history
      • Taste experiences
        • Eva Göthberg: The unsung heroine of Electrolux
        • Convenient and compact, the dishwasher comes of age
        • The microwave oven: from accident to household essential.
        • What's cooking? Kitchens then and now
      • Wellbeing in the home
        • Gathering dust: The history of the vacuum bag
        • Electrolux goes global with first mobile vacuum cleaner
        • The rise and fall of the housewives’ favorite
      • Fabric care
        • A uniquely Swedish way of washing your clothes
        • The greatest invention of the industrial revolution?
        • First home washing machine gets the ‘influencer marketing’ treatment
      • Design, sales and marketing
        • A century of cutting-edge design
        • Design timeline
        • Reinventing the door-to-door salesman
        • Creative marketing around the world
      • Company stories
        • Lamp producer Lux launches - forerunner to Electrolux
        • Axel Wenner-Gren founds Electrolux
        • One of the first global companies
        • Harder competition and category expansion
        • Becoming the global leader through acquisitions
        • Refocusing, stronger brands and new markets
        • Globalization, innovation and operational excellence
        • Lions, tigers and ... refrigerators?
      • Brand stories
        • Always an idea ahead – AEG’s 135 year journey
        • Love ice cream? You can thank Frigidaire for inventing the freezer!
        • History of Zanussi: A reflection of the Italian wonder
        • Super cool! Food preservation innovation from 1956 to today
      • History timeline
      • Historical images
      • Historical videos
      • 100 years book
  • Contact
    Contact
      • electrolux-group-facade-image
      • Electrolux Headquarters
      • For Suppliers
      • Global Brand Licensing
      • Career - Go to our career site
      • Open jobs - Go to our career site
      • Corporate Communications
      • Investor Relations
      • Media
      • Sustainability
      • Recycling

The Truth About Laundry 2025 Electrolux

Documents
  • Electrolux Truth About Laundry 2025 2025
Read more Other reports
  • Sustainability
    • For the Better
    • Better Company
      • Drive more resource-efficient operations
      • Act responsibly with respect for people and ethics
      • Drive a more sustainable supply chain
    • Better Solutions
      • Enhance product efficiency and functionality
      • Create solutions that always get better
      • Accelerate the use of recycled, safe and trusted materials
    • Better Living
      • Enable better Taste, Care and Wellbeing experiences
      • Inspire healthier and more sustainable habits
      • Contribute to positive change in society
    • Climate Goals
    • Electrolux Food Foundation
    • Ethics Hub
    • Codes and policies
      • About our code and policies
      • Code of Conduct
      • Environmental policy
      • People policy
      • Workplace Policy and Supplier Workplace Standard
      • Workplace directive
      • Tax policy
      • Report a concern
    • Sustainability reports
    • Conflict minerals reports
    • Other reports
    • Restricted materials
      • Substances search
      • Specific topics instructions
      • Glossary
      • Support
    • Transparency in the supply chain
    • Ethical marketing and advertising principles
    • Recycling information
      • Recycling of Products
      • Producer responsibility
    • Climate commitments
      • Electrolux and the UN’s Cool Coalition
    • Sustainable finance
    • IT Sustainability Framework
    • Sustainability case stories
    • Sustainability news
    • Sustainability press releases
Electrolux Group logo
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world.

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AB Electrolux (publ), SE-105 45 Stockholm, Sweden. Company registration number 556009-4178