Sustainability at the forefront as Electrolux presents future kitchen concept at EuroCucina

Electrolux is at Europe’s leading kitchen trade show EuroCucina this week to introduce GRO, a new future kitchen concept to inspire people to make healthier and more sustainable choices.

“By influencing how our products are used, we believe we can help reduce food waste, promote resource efficient food choices and nutrition, and enhance healthy and sustainable eating experiences,” says Tove Chevalley, Electrolux Head of Innovation Hub.

GRO is a groundbreaking sustainable eating system aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for health and planet.

The kitchen concept is built on interconnected products and services with features reflecting the planetary health diet of the EAT-Lancet report.

During EuroCucina, which takes place in Milan, Italy from June 7-12, Electrolux will also present new product ranges such as innovative and sustainable refrigerators, which can preserve vitamins for up to 95 percent longer, help reduce food waste by up to 20 percent using precise electronic sensors, and keep food 60 percent juicier and more hydrated via a dual cooling system.

Two new extractor hobs will also be introduced. The 800 Bridge with eXTractor and the 800 FlexiBridge® with eXTractor have been designed to bring freedom to kitchen planning as people upgrade and make the cooking space more sociable. Using consumer insight to drive the design, the new hobs and integrated extractor fans provide flexibility to tailor kitchens without any restrictions.

“Our aim is to make healthy and sustainable eating desirable, accessible and easier. This year at EuroCucina we are showing new, best-in-class products and concepts that have taken years to develop. They have required us to rethink the ordinary and reengineer every last detail to deliver the extraordinary,” says Patrick Le Corre, Electrolux Senior Vice President, Product Line.

To learn more about GRO, visit here: