Electrolux Group is once again recognized for outstanding design and consumer-centric thinking, winning seven iF Design Awards in the categories of product design, user experience and user interface.
The iF Design Award is one of the most important design prizes in the world. The jury of independent experts from all over the world evaluates submissions based on idea, form, function, differentiation and sustainability. This year, the competition received over 10,000 entries from 68 countries.
“At Electrolux Group, we design with real people in mind — their homes, their routines, their challenges. Being recognized by the iF jury across multiple categories affirms that this consumer-centric approach is driving meaningful innovation. These awards celebrate our teams’ dedication to turning everyday moments into smoother, more sustainable and more delightful experiences,” says Elena Breda, SVP Product Strategy, Innovation, Sustainability.
The Winners
Product Design Awards
Electrolux Experience Cyclonic Power vacuum cleaner
Created for Brazilian homes, this versatile vacuum cleaner makes daily cleaning effortless. Ideal for hard-to-reach areas, it features an ergonomic design with three operating modes for enhanced usability. Its calm, timeless aesthetic—rooted in Scandinavian design—blends seamlessly into any space, while thoughtful functionality creates harmony between form and purpose. It has advanced filtration and an interchangeable battery that promotes sustainability. In a growing category, Experience Cyclonic Power wins with quality materials and intuitive design at an affordable price.
Electrolux 700/AEG 7000 cordless vacuum cleaner
The Electrolux ULTIMATE 700 series and AEG ULTIMATE 7000 series cordless vacuum cleaners have enhanced usability. With a compatible all-in-one automatic-emptying station for effortless maintenance, these series offer lighter weight and a more seamless experience, with no dust contact and hassle-free dustbin and filter cleaning. The minimalistic Scandinavian Design ensures the product blends naturally into any home environment.
Electrolux/AEG N.E.W. Favorit Dishwasher range
The new Electrolux and AEG N.E.W. Favorit dishwasher range is best-in-class for noise, energy and water efficiency* with a design vision to simplify and declutter. With flexible racks, including deep bowl holders and stable support for all your crockery, it also has an ingenious solution for holding all types of glasses from delicate stemmed champagne flutes to large beer glasses and an adaptable cutlery tray. The design-led excellence in fit and feel leaves a quality impression with the consumer through touch and sound. The unique time-based user interface reflects consumer priorities while giving eco feedback at the right window of opportunity.
Product Design Award and User Experience Award
The Electrolux 900/AEG 9000 cordless vacuum
This cordless vacuum cleaner won the Product Design Award and the User Experience Award. The Electrolux 900 and AEG 9000 cordless vacuum cleaners elevate everyday cleaning through a performance-driven, premium experience. Balancing powerful suction, intelligent runtime management and clear-at-a-glance guidance, they enable consumers to clean faster, more efficiently and with superior results. The design combines refined aesthetics with purposeful function, turning a routine task into a seamless and reassuring experience.
User Interface Awards
Electrolux App
Designed for simplicity and ease of use, the app enhances daily routines for consumers by offering features like scheduling, washing guidance, maintenance support and personalized recipes. Sustainability is central to the app, featuring energy-efficient options that help reduce energy and water consumption, supporting a greener lifestyle. Available in over 35 languages, our app serves consumers in over 70 countries, making their lives at home smarter, more sustainable and effortless.
Supex Coffee Machine, Touch+
The Touch+ built-in coffee machine combines professional performance and an intuitive, consumer-centric design. It simplifies complex tasks with step-by-step guidance, enabling everyone to achieve café barista-like results at home. With seamless physical-digital interaction, it transforms complexity into clarity, guiding consumers with confidence through every step from brewing to maintenance. It empowers consumers to explore coffee as a craft — confidently, effortlessly and beautifully.
Read more about our iF Design Award winners here.
