AEG UK is challenging consumers to stop settling and create homes that reflect who they truly are with their new campaign, ‘It’s Your Haus,’ bringing AEG’s design heritage to life in a bold, contemporary and unmistakably personal way.
How many choices in our homes are genuinely ours?
That is the provocative question behind the campaign, which encourages people to stop designing homes for estate agents, future buyers or other people’s tastes and start creating spaces that genuinely reflect who they are. Data from advertising agency Publicis London showed that while 89% of us want to express our own style at home, more than half (56%) admit to choosing safer options instead and 77% are living with inherited appliances they didn’t actively choose.
The idea is rooted in a simple idea: Every detail – from the colors on the walls to the furniture you choose – helps create a space that feels uniquely yours. Yet one of the most important elements of modern living, your appliances, is too often treated as an afterthought When every decision shapes the way a home looks, feels and functions, your appliances should be more than just practical – they should be part of the vision.
The ‘It’s Your Haus’ campaign positions AEG as the brand for people who refuse to settle. It launches a short him that tells audiences: “It’s not your mum’s. It’s not your estate agent’s. It’s your Haus.”
A modern expression of AEG’s heritage
The word ‘Haus’ deliberately connects the campaign to AEG’s Bauhaus roots, celebrating the philosophy that has shaped the brand: thoughtful design and outstanding performance go hand in hand.
“For more than 130 years, AEG has believed that great design and outstanding performance belong together. ‘It’s Your Haus’ brings that belief to life for a new generation of homeowners. We know many people feel pressure to play it safe when it comes to their homes, but creating a space that reflects who you are shouldn’t mean compromising on functionality. This campaign is about showing that you can have both.” says Elisenda Picola Brau, VP Marketing and Sustainability EMEA.
What’s ahead?
‘It’s Your Haus’ establishes a long-term brand platform for AEG in the market, running across broadcast video-on-demand, social media, digital out-of-home and retail channels until December.
Across Meta, TikTok and Pinterest, product-focused social film contrast ‘the product you could have settled for’ with ‘the product you chose,’ showcasing innovations including the AEG SaphirMatt hob, the CookSmart oven with Al TasteAssist, and the NEW Favorit dishwasher featuring Comfortlift technology.
Watch here: https://www.youtube.com/watch?v=NlPkUMFddVU
