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IFA 2023: Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine

Global appliance company, Electrolux Group, parent of premium brand AEG, is showcasing its most resource-efficient models at IFA 2023: the AEG EcoLine

AEG EcoLine, showcased at IFA 2023, is a hand-picked selection of the brand’s most resource efficient appliances covering all major product categories, aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances is available both online and in-store and consists of products from the current AEG portfolio.

According to Electrolux Group’s (parent company of AEG) science-based approach and Life Cycle Assessments (LCAs), approximately 85% of the global climate impact of an appliance, during its lifespan, is generated when it is in use. Therefore, to help reduce climate impact while providing high-quality performance, all models within AEG EcoLine have been designed to be used effortlessly, at their top efficiency, every day while meeting the brand’s strongest energy label ratings.

Chris Braam, CEO of Europe at Electrolux Group comments, “Technological innovation is at the heart of every model within the AEG EcoLine selection with functions designed to make consumers’ lives more enjoyable while making it easier to make more sustainable choices. Resource, efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers.

“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation. The AEG EcoLine selection is a significant step forward in making resource-efficient models stand out when people are looking for an appliance in-store or online, and we are very much looking forward to showcasing it to our trade partners and consumers in Berlin.”

Better than the best A rating

The new AEG EcoLine selection covers all of the main product categories ensuring it meets the appliance needs of the entire home. 

  • Within laundry, AEG EcoLine will be showing Washing Machines which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy.
  • AEG EcoLine Tumble Dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer.
  • AEG EcoLine Ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning.
  • The new AEG 7000 cordless cleaner is made with up to 70% recycled plastic. When using Auto Mode, it can save up to 47% energy and prolong running time.

Other appliances included in the AEG EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers.

Research shows increased consumer demand for energy savings

The presentation of the AEG EcoLine comes as recent data from AEG’s 2023 Truth about Laundry Report highlights that energy efficiency is one of consumers’ top reason for buying MDA appliances, e.g., washing machines. 60% of consumers in the UK said they considered energy efficiency as a deciding factor when choosing their next MDA appliance.

Recent data from global market research institute GfK also supports this. Alexander Dehmel, Head of CSM Germany & Austria at GfK explains, “We see a clear trend across all age groups that a more sustainable lifestyle is playing an increasingly important role. In addition to the environmental aspect, financial savings through better energy efficiency are also a strong factor in choosing an appliance.”

Dehmel will also speak at Electrolux Group’s international media conference at IFA 2023 in Berlin on 31st August.

Join the media event

Electrolux Group will hold a media conference at IFA 2023 in Berlin to present its newest innovations including the AEG EcoLine. The event takes place on August 31, 2023, at 13.00 CET, at the AEG stand in hall 4.1, booth 101.

The media conference will also be streamed live between 13.00-14.00 CET via this here.

To find out more, please contact: Electrolux@hellolaunch.co.uk