Premium water straight from the refrigerator
Frigidaire®, a leading home appliance brand under Electrolux Group, today announced the launch of its new alkaline water and ice filter, becoming the first refrigerator manufacturer to offer an alkaline refrigerator water filter designed for use in compatible refrigerators. The filter brings the alkaline water trend into the refrigerator, letting consumers enjoy clean, smooth tasting water without buying it bottled.
Consumer demand for alkaline water continues to rise. The North America market is the second-largest market globally from a regional share perspective, reaching $411M last year*. Frigidaire’s filtration technology is certified by International Association of Plumbing and Mechanical Officials (IAPMO) to National Sanitation Foundation (NSF) / American National Standards Institute (ANSI) standards 42, 401, and NSF/ANSI/Canada (CAN) 372. In addition to its certified filtration performance, the filter also adds alkaline minerals to low-pH tap water, raising its pH and delivering alkaline water directly from the refrigerator.
“Your refrigerator already filters your water. Now it can add alkaline to it. This is the first time premium hydration, such as alkaline hydration, has been built into the refrigerator itself, and it opens the door to what comes next in the water you drink at home,” said Amie Guy, SVP of Marketing and Consumer Direct Interaction for Electrolux Group North America.
With alkaline water straight from the refrigerator, consumers can upgrade their everyday hydration while reducing plastic waste. One filter replaces approximately 1,800 single-use 16.9 oz bottles over its lifespan.**
The new filter is available on Frigidaire.com. It can be used interchangeably with Frigidaire FPPWFU01 filters.
*Growth Market Reports: https://growthmarketreports.com/report/alkaline-water-market
**Based on annual estimated filter gallon capacity and the standard 16.9 oz water bottle capacity
