Frigidaire becomes first to occupy Charlotte FC’s new back-of-kit asset, joining the Club’s roster of hometown partners
Charlotte FC today announced Frigidaire as the Club’s first-ever Back-of-Kit partner. The newly introduced MLS sponsorship platform gives Frigidaire a prominent presence on one of the Club’s most visible assets and creates new opportunities for the trusted appliance brand to engage with the organization’s growing fan base.
Frigidaire®, a leading home appliance brand under Electrolux Group, has delivered innovative, reliable kitchen and home appliances for more than 100 years. The company’s North American headquarters is in Charlotte and the partnership underscores Charlotte FC’s ongoing effort to partner with hometown brands through high-profile platforms that connect with fans across the Carolinas.
“We’re excited to welcome Frigidaire as the Club’s newest partner and first brand to occupy Charlotte FC’s back-of-kit asset,” said Kristi Coleman, CEO of Tepper Sports & Entertainment. “Frigidaire’s longstanding presence in Charlotte and dedication to bringing our community together around meaningful experiences reflects the values that define our Club. We’re proud to showcase their brand on our kits and look forward to making a lasting impact together across Charlotte and the Carolinas.”
Beginning with this weekend’s match against the Columbus Crew, the Frigidaire® logo will appear below player numbers on the back of all Charlotte FC kits.
“As a company with deep roots in Charlotte, Frigidaire is excited to partner with the region's hometown soccer club,” said Patrick Minogue, head of Electrolux Group North America. “We see the passion Charlotte FC brings to winning, entertaining and uniting fans, and we share that same passion for bringing people together. Whether it's at the game or around the table, together we are creating moments that connect people, strengthen communities and shape living for the better."
Beyond the kit, the partnership will create opportunities for Frigidaire and Charlotte FC to work together on community-focused initiatives that reflect their shared commitment to bringing people together and creating meaningful connections.
About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit Charlotte FC.
About Frigidaire®
Frigidaire® appliances have been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire and its full range of innovative home appliances, please visit www.frigidaire.com.
