Italian students help us shape the future of sustainable eating

How can we shape a future where people choose to eat sustainably? Electrolux has partnered with prestigious Italian university Istituto d’Arte Applicata e Design (IAAD), inviting students to create innovative new product concepts to answer that question.

This is the first partnership with the IAAD which kicked off earlier this year with a brief to around 50 students from the Bachelor’s in Product Design program who have been working on their projects with members from Electrolux Design, R&D and the Advanced Development team.

The students presented their concepts at IAAD in Bologna. The winning concept, selected from 12, is an appliance that uses leftovers to provide new culinary experiences and this idea will be further evaluated by the Advanced Development Team. One student will also join Electrolux as an intern to work on their concept at our facility in Forlí, Italy.

Other student teams came up with concepts including:

  • an induction hob with a modern and stylish extraction unit,
  • a smart countertop that features refrigerating compartments,
  • a fridge that uses 50% less energy,
  • a combined appliance that minimizes the use of water, and even
  • a way to prepare insect-based foods!

“In the cooperation with IAAD I see a lot of energy a lot of passion and a lot of focus on sustainability,” said Marco Bulgheroni, Head of CX Area Taste —Food Preparation. “What I’m proud of is that I see the young generation is really interested in sustainability, which is fundamental for us as a company, for our planet and for the world. We will take several of the ideas forward to see what they mean for us for the future.”