Introducing the Electrolux Design Lab 2010 Jury

The winner of the 2010 Electrolux Design Lab competition will need to impress four of the most respected designers working in the field today:

Ineke Hans founder of design office INEKEHANS/ARNHEM; Benjamin Hubert (Design of the year, British Design awards 2010); Jon Marshall, Studio Director at BarberOsgerby; and Henrik Otto, Senior Vice President of Global Design at Electrolux, will assess eight finalists as they present their compact living concepts, live in London, 23rd September at 100% Design, Earls Court.

Benjamin Hubert

Born in the UK in 1984, Benjamin Hubert studied Industrial Design and Technology at Loughborough University and graduated in 2006. Benjamin’s London based studio was founded shortly afterwards in 2007 and specialises in industrial design across furniture and lighting sectors.

Benjamin has received a number of prestigious awards including: Design of the year (British Design awards 2010) Best Product (100% design/Blueprint awards 2009) Homes and Gardens Young designer (Design Classic awards 2010) and EDIDA International Young Designer of the year 2010.


Ineke Hans

Dutch designer Ineke Hans graduated from the RCA in London (1995). In 1998, following 2 years at Habitat, Ineke founded her own studio; INEKEHANS/ARNHEM. From here, Ineke works with a small team on 3d projects (furniture, jewellery and architectural projects) as one-offs, limited editions or mass produced items.

Ineke’s work centres around pictograms and archetypes that are clear and almost graphical. This has evolved by combining design disciplines, the impulses of sculptor and the industrial experience needed for commercial life. The emphasis is on intelligent use of materials and techniques, innovation and connecting human habits, functionality, poetry and historical contexts. Clients include Royal VKB, Cappellini, Offecct, Ahrend and Lensvelt.


Henrik Otto, SVP Global Design, Electrolux

Henrik Otto is the Senior Vice President of Global Design at Electrolux. Henrik joined Electrolux in 2004 and heads up a team of some 150 design professionals working at the company’s design centers in Sweden, the United States, Brazil, Italy, Singapore, and Australia.

His approach focuses on the company’s “Thoughtful Design” strategy, which is based on developing and applying consumer insights into all aspects of a product’s design: its functionality, usability, visual appearance, and more. Electrolux has won numerous leading design awards, including several red dot and iF design awards.

Website: Henrik Otto, Electrolux

Jon Marshall, Studio Manager,  BarberOsgerby

Jon was born in 1970 in Dorchester, Dorset and graduated from the Royal College of Art in 1996 with a masters degree in industrial design. He has previously worked at internationally acclaimed design studios Pentagram London and Ross Lovegrove.

Jon joined BarberOsgerby and Universal Design Studio in 2003 and has developed some of BarberOsgerby’s most iconic pieces such as the Hula Stool, De La Warr Pavilion Chair, Tab Lamp and Iris tables. Jon also directs projects for clients such as Levis, Coca Cola, Sony and Panasonic. Jon brings with him over 14 years of expertise in industrial design.

Website: BarberOsgerby

Electrolux Design Lab 2010 Global Finalists

The theme of the 2010 EDL contest challenged students to create innovate solutions for the homes of 2050, when 74 % of the world will live in an urban environment. From 1,300+ entries, the final eight designers are drawn from across the globe (Australia, China, USA, India, Iran, Russia, France and Sweden).

The jury will consider intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.