Belgrave Village is a landmark residential-led regeneration project that has transformed a long-derelict site at Birmingham’s southern gateway, into a thriving new urban neighbourhood. Delivered by Wavensmere Homes in partnership with Galliard Homes and Apsley House Capital PLC, the £112 million development provides 438 high-quality, energy-efficient homes on brownfield land – re-establishing the area as a vibrant place to live, work, and connect.
A New Residential Gateway to Birmingham
Designed by Franklin Ellis Architects, Belgrave Village combines contemporary architecture with strong placemaking principles. Located just outside Birmingham’s Low Emission Zone and close to key transport routes, it is well suited to modern city living, with cycling, e-scooters, and public transport supporting low-impact mobility.
Residents also benefit from a concierge service, gym, co-working spaces, private screening room, and six acres of landscaped open space.
Designed for Modern, Everyday Living
Conceived as a gas-free development, with houses benefitting from air source heat pumps and all homes achieving high EPC ratings, this focus on energy performance enables residents to reduce household running costs and supports access to Green Mortgage products.
Across both houses and apartments, interiors have been designed to appeal to design-conscious buyers seeking contemporary, practical homes. Kitchens are fully fitted with integrated appliances, while flooring, bathroom suites, and ventilation strategies have been selected to balance durability, comfort, and efficiency.
Why Electrolux?
For a development of this scale and ambition, appliance selection plays a critical role – not only in everyday usability, but also in supporting wider performance goals. Electrolux was chosen as the appliance partner for Belgrave Village due to its innovative technologies, design-led approach, and proven reliability across large residential developments.
Electrolux appliances include features designed to support efficient use of water and energy, while offering intuitive operation and a cohesive aesthetic that integrates seamlessly into the contemporary fitted kitchens at Belgrave Village.
The appliances featured in the homes include:
Electrolux 500 SurroundCook® Oven – Designed for even cooking on multiple levels, the SurroundCook® Oven circulates hot air efficiently for consistent results without the need to rotate dishes. The AquaClean feature also uses steam to loosen residue, enabling chemical-free cleaning with minimal effort.
Electrolux 300 Ceramic Radiant Hob A sleek ceramic glass surface paired with intuitive rotary controls, enables precise heat adjustment and easy cleaning. Residual heat indicators support safer cooking and potentially more efficient use of energy.
Electrolux 300 Built-in Microwave – A compact solution for fast cooking, reheating, and defrosting, with automatic programmes that calculate time and power based on food type and weight. The integrated Child Lock adds an extra layer of safety for family homes.
Electrolux 300 AirDry Dishwasher AirDry technology automatically opens the door at the end of the cycle to improve drying performance using natural airflow. PerfectFit sliding hinges simplify installation while maintaining a clean, integrated kitchen aesthetic.
Electrolux 600 TwinTech® No Frost Fridge Freezer TwinTech® technology uses separate cooling systems to maintain ideal humidity in the fridge and prevent ice build-up in the freezer. A flat, integrated design ensures seamless alignment with surrounding cabinetry.
Electrolux PerfectCare 700 Washer Dryer A built-in washer dryer combining wash, dry, and steam programmes, designed to care for fabrics while helping to reduce water and energy use. Steam refresh cycles neutralise odours and can reduce creasing in just 25 minutes.
A Blueprint for Urban Regeneration
Belgrave Village demonstrates how public-private collaboration, thoughtful architecture, and carefully selected technologies can revive overlooked urban sites at scale. By pairing high-quality homes with modern amenities and energy-efficient appliances, the development supports both environmental responsibility and long-term resident satisfaction.
Find out more about Belgrave Village: https://www.wavensmere.co.uk/sites/belgrave-village/
