(ELUX) Electrolux unveils four special edition colors of its best seller Ergorapido, the cordless, lightweight, bag less instant clean product that has altered cleaning behavior around the world.
Ergorapido is a product out of Electrolux new consumer innovation product process. The insight about new cleaning behavior is the foundation of its global success: people want to clean a little bit every day. By popular demand, Electrolux is launching four special edition colors – Moonlight Gold, Titan Grey, Cool Metallic Blue, and Lime Green.
Ergorapido is a cordless, lightweight vacuum cleaner designed for people with a busy life. Consumer insight results show that people’s cleaning habits have changed. The pattern of weekly cleaning has been replaced with shorter and more frequent cleaning habits.
“Ergorapido is proof that our increased investments in product innovation are paying off,” says Magnus Yngen head of Floor Care Products and Small Appliances at Electrolux. “We know from our sales figures that this is a product that consumers need. It is selling itself.”
“By popular demand we are launching four new colors, allowing consumers the freedom to match the Ergorapido to their mood and personality,” says Henrik Otto head of design at the Electrolux Group.
Photos available on http://www.electrolux.com/ergorapido
For further information contact Margaretha Finnstedt Møller, Director Media Relations + 46 70 678 61 58
The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees.