With leisure time reportedly dropping by 20%, priorities have changed on not just on how people spend their free time, but also on how they view their homes.
Electrolux today launches a global report – Live Well – that looks at macro trends within the health and wellbeing sector for 2017 and how homes are becoming a sanctuary for the family with busy lifestyles.
The report from Electrolux reflects the company’s strategy to help consumers achieve remarkable experiences in three key areas: creating great tasting food, caring for clothes so they stay new for longer and achieving a sense of healthy wellbeing in the home. Understanding the latest trends enables Electrolux to create smart solutions for air, water and floor care.
The report identifies the ‘detox living’ trend, where consumers are using advances in technology to not only provide knowledge (for example through an air quality tracker app), but also the opportunity for greater ownership and control of one’s environment.
There is also the emergence of ‘compressed calm’, in which our lifestyles are becoming ever more dominated by devices and notifications, with an upsurge in bite-size wellness solutions offering short bursts of relaxation.
Download the 2017 Wellbeing Report below.